Product Marketing Manager, Advertising

Expedia • Chicago, IL

4d

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Introduction to the Team Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply and our leading advertising and travel media network. Make An Impact! Expedia Group Advertising is a fast-growing media business powered by rich first-party traveler data, a broad portfolio of onsite and offsite ad solutions, and deep partnerships with brands around the world. Within that, we are elevating measurement and reporting so advertisers can understand the full impact of their campaigns across the traveler journey and make smarter investment decisions. We’re seeking a seasoned Product Marketing Manager to lead product marketing for our measurement and reporting solutions, translating complex measurement capabilities into compelling narratives and GTM plans that drive adoption and revenue.

Requirements

• 5-8+ years in product marketing in B2B, ad tech, or data environments
• Demonstrated experience launching and scaling complex, technical products or features
• Deep understanding of advertiser goals, campaign optimization, measurement frameworks (CTR, ROAS, CPC, etc.) and the value exchange between publishers and advertisers
• Proven ability to drive end-to-end GTM motions across large, cross-functional working groups
• Strong written and verbal communication skills, with experience crafting messaging and making presentations to senior stakeholders
• Comfortable making decisions and driving progress, even in ambiguous environments
• Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures

Responsibilities

• Product & value proposition strategy Lead product marketing for a portfolio of measurement and reporting tools and capabilities, ranging from data clean rooms to audience intent signals
• Develop a deep understanding of our advertisers and partner closely with product and analytics teams to influence the roadmap based on advertiser needs and market trends
• Define clear problem statements, value propositions, and success metrics for new and existing measurement features
• Positioning, messaging & narrative development Create crisp positioning and messaging that differentiates Expedia Group Advertising’s measurement solutions from others in the market
• Translate complex metrics and methodologies into advertiser-friendly narratives, visuals, and proof points
• Craft a clear and compelling story for how advertisers can measure success across our full-funnel portfolio of solutions
• GTM excellence Own GTM strategy and execution for launches and enhancements, including tiering, positioning, packaging, and cross-functional readiness
• Build and maintain omnichannel assets that cross-functional teams like Field Enablement and Partner Marketing can customize for specific use cases
• Collaborate with Partner Marketing, Public Relations, and Commercial teams to weave measurement messaging into broader programs, events, and campaigns

Benefits

• full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources
• medical/dental/vision
• paid time off
• Employee Assistance Program
• wellness & travel reimbursement
• travel discounts
• International Airlines Travel Agent ( IATAN ) membership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed