Advertising Manager

Virginia Information Technologies Agency•Richmond, VA

1d•$98,500 - $128,500•Hybrid

About The Position

For more than three decades, the Virginia Lottery has worked to build a strong reputation, one synonymous with providing fun, entertaining experiences and doing so responsibly and with integrity. Proceeds from traditional Lottery games support K-12 public education in Virginia. Taxes generated by sports wagering and casino gaming, which are regulated by the Lottery, benefit other priorities of the Commonwealth. The Virginia Lottery is currently seeking an Advertising Manager to join our Marketing Department. The Advertising Manager will direct and develop the creative design and execution of advertising campaigns and audio-visual (AV) projects to fulfill the strategic direction. This position leads the design and development of all campaign creative from start to finish including but not limited to creative development, selection and management of production partners, production and editing of assets, and delivery to the Lottery’s media buying partner. The Advertising Manager will establish and maintain the creative vision for the campaign and AV projects to ensure it is carried throughout the assets including television commercials, radio spots, digital advertising, out-of-home advertising, point-of-sale, and organic social media. This position will manage a team that will directly handle the day-to-day development of the advertising campaigns for Marketing, Communications and Customer Relations, and other departments as needed. The Advertising Manager will ensure that brand guidelines are maintained throughout all campaigns and AV projects and provide guidance on communicating the Lottery brand and identity. The Advertising Manager will work with the Lottery’s media buying partner to develop an effective media plan for distributing the campaign assets. This position will ensure that the media plan follows the strategic direction of the campaign through proper identification of opportunity audiences. The Advertising Manager will identify new media opportunities and work with the media buying partner to review and test the viability of new opportunities. The Advertising Manager will manage the campaign production budget and the campaign media budget to ensure that the budgets stay within allocation. This position will facilitate approval of campaign creative with internal stakeholders along with external partners as necessary. Note - This position requires in-office work three days per week including Tuesday and Wednesday.

Requirements

Bachelor’s degree in Marketing, Advertising, or related field.
A minimum of 5 years of experience in the field of marketing/advertising.
Experience managing direct reports is required.
Experience in managing external vendors on a frequent basis.
Experience managing media buying, campaign schedules, and budgets.
Effective communication and organizational skills required.
Knowledge in the principles, practices and theory of advertising and creative production and the policies and procedures governing their application.
Ability to effectively communicate both orally and in writing with all levels in many different departments within the Lottery and with external stakeholders.
Ability to manage complex programs requiring the involvement of groups inside and outside the Lottery.
Ability to analyze the performance of campaigns from start to finish.
Knowledge of administration and operations of state lotteries and the lottery industry.
Effectively execute strong advertising campaigns.
Ability to work within tight timelines.
Ability to manage multiple projects without missing deadlines.
Ability to utilize vendor resources to develop cohesive and effective programs.
Ability to effectively collaborate with Marketing, Sales, and Communications and Customer Relations teams.
A comparable amount of training and experience may be substituted for the minimum qualifications.

Responsibilities

Direct and develop the creative design and execution of advertising campaigns and audio-visual (AV) projects to fulfill the strategic direction.
Lead the design and development of all campaign creative from start to finish including but not limited to creative development, selection and management of production partners, production and editing of assets, and delivery to the Lottery’s media buying partner.
Establish and maintain the creative vision for the campaign and AV projects to ensure it is carried throughout the assets including television commercials, radio spots, digital advertising, out-of-home advertising, point-of-sale, and organic social media.
Manage a team that will directly handle the day-to-day development of the advertising campaigns for Marketing, Communications and Customer Relations, and other departments as needed.
Ensure that brand guidelines are maintained throughout all campaigns and AV projects and provide guidance on communicating the Lottery brand and identity.
Work with the Lottery’s media buying partner to develop an effective media plan for distributing the campaign assets.
Ensure that the media plan follows the strategic direction of the campaign through proper identification of opportunity audiences.
Identify new media opportunities and work with the media buying partner to review and test the viability of new opportunities.
Manage the campaign production budget and the campaign media budget to ensure that the budgets stay within allocation.
Facilitate approval of campaign creative with internal stakeholders along with external partners as necessary.