Marketing Advertising Coordinator

Prairie MeadowsAltoona, IA
Hybrid

About The Position

This role is responsible for driving the creative development, delivery, communication, and advertising of all company products, services, and experiences across various channels including on-property, online, digital, social media, company app, print, and broadcast. The coordinator will assist in writing original content for multiple platforms and work with management to implement comprehensive internal advertising plans. This position requires strong computer skills, excellent grammar and editing abilities, and creativity, with the ability to multitask and work under pressure.

Requirements

  • College degree in Marketing or relevant field. (Experience may substitute for educational requirement).
  • Ability to communicate and interact in a professional manner both verbally and in writing in a team setting and with people of diverse backgrounds.
  • Highly motivated and comfortable developing and maintaining relationships with the internal and external public.
  • Self-starter and must have strong follow-through skills.
  • Strong internal/external customer services skills.
  • Competent in presenting facts and ideas in an organized and detailed manner.
  • Able to multi-task in a fast-paced environment.
  • Capable of working under the pressure of deadlines.
  • Strong grammar and editing skills.
  • Strong creativity skills.
  • Strong computer skills, fluency in Microsoft Office (i.e. Excel, Word, Outlook, Power Point, and Access) required.

Nice To Haves

  • Working experience in social media or company apps is a plus.

Responsibilities

  • Responsible for driving the creative development process, delivery, communication, and advertising of all company products/services and experiences through various sources; on property, online, digital, social media, company app, print, broadcast, outdoor.
  • Assist in writing original content for use across all platforms including; internal, website, social media, CRAVE tablets, company app, racing announcements, radio remotes, etc.
  • Works with Advertising/Digital Media Manager and the Television Department to manage and implement a comprehensive plan for all internal advertising throughout the property, including; floor signage, media pods, PA announcements, North/South Monument signs and Speed Media.
  • Implements scheduling of social media posts and/or app notifications on platforms including but not limited to Facebook, Twitter, Instagram, LinkedIn, YouTube, Company app etc.
  • Works with Advertising/Digital Media Manager to ensure website content is accurate, timely and meets company standards. Ensures website is monitored on a daily basis and entire website is checked for accuracy.
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