Product Marketing Lead

Vendelux

About The Position

Vendelux is transforming how companies discover, evaluate, and maximize the impact of events. Event marketers are the driving force behind pipeline and brand — yet events remain one of the least optimized and most opaque marketing channels. Vendelux changes that. We provide the system of record for event marketing, giving teams the data and insights they need to make smarter, more strategic decisions. Our AI-powered platform delivers proprietary insights across 250,000+ events, helping high-growth companies identify where their ideal customers will be, maximize ROI, and turn events into a scalable growth channel. Customers often describe Vendelux as an event marketer’s dream. A key part of this is our growing network of event organizer partnerships — where organizers share first-party attendee and sponsorship data, and in return gain access to valuable market insights. In addition, Vendelux Meetings helps customers turn event insights into action — using AI to identify high-value attendees and automatically book 1:1 meetings with the right prospects at conferences. This allows teams to maximize pipeline generation and make every event materially more impactful. Founded in 2021, Vendelux is a Series A SaaS company backed by leading investors including FirstMark, with a recent $14M round. Our team brings experience from companies like Bain, ZoomInfo, Shutterstock, Compass, Forter, Airbnb, and more. Vendelux is looking for a Product Marketer who can help customers understand the value of our IRL go to market platform, adopt new features, and expand their use of Vendelux over time. You will shape product messaging, build enablement tools for Sales and CS, and create content that helps drive more revenue from both new and existing accounts. This role is ideal for someone who has marketed to marketers or event teams and is comfortable presenting to customers and prospects.

Requirements

5 to 8 years in product marketing or customer marketing
Startup experience at a Series A, B or C startup
Strong writing skills and the ability to explain complex ideas in simple terms
Comfortable presenting to customers and prospects and becoming an expert on event marketing challenges
Experience collaborating with Sales, CS, and Product
Bias towards action & a focus on outcomes, adoption, and revenue impact
80/20 mindset and acts quickly without focusing on perfection

Nice To Haves

Experience working with or selling to marketers or event professionals
Familiar with the events industry
Not all candidates will check all of the requirements listed above and that’s ok! We are open to great people from non-traditional backgrounds.

Responsibilities

Build clear product messaging that shows how Vendelux drives pipeline, efficiency, and ROI for sales leaders, marketers and event teams.
Create content that accelerates onboarding and adoption, including guides, one-pagers, webinars, and customer friendly explanations of new features.
Partner with Customer Success to develop playbooks, campaigns, and materials that expand usage and support upsell and cross sell.
Support Sales and SDRs with decks, talk tracks, competitive insights, and customer stories that strengthen positioning and improve win rates.
Join & review customer calls to understand pain points, refine messaging, and identify opportunities to improve adoption.
Lead product launch communications, planning internal enablement and external announcements that help customers understand and use new capabilities.
Author ongoing thought leadership and product content that is posted to LinkedIn & blog
Competitive analysis - keep on top of the event tech landscape

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