Product Marketing Lead

Zipline•South San Francisco, CA

19h•Onsite

About The Position

Zipline is the world’s largest and most experienced drone delivery service, on a mission to serve all humans equally by ensuring access to food, medicine and essential goods anytime, anywhere. They design, build, and operate the world’s largest autonomous logistics system, delivering critical supplies quickly and reliably across four continents, completing millions of deliveries including blood, vaccines, medical supplies, food, and retail products. Their system strengthens supply chains, reduces congestion, and gives people time back, having safely flown over 140 million commercial autonomous miles. Zipline is seeking a Product Marketing Lead to define and own how their product comes to life, both internally and externally. This role is crucial for articulating the full potential of Zipline's powerful, fast-moving, and deeply technical product through a cohesive narrative, thoughtful positioning, and well-timed storytelling. The Product Marketing Lead will operate at the intersection of engineering, marketing, and leadership, providing structure, clarity, and momentum to the product's evolution and experience. While engineering leads product development, this role will help frame priorities, bundle capabilities into compelling stories, and communicate progress to the world. This foundational position is ideal for someone who thrives in ambiguity, identifies patterns early, and can translate rapid technical advancements into a clear vision and impact.

Requirements

7+ years of experience in product marketing, ideally in highly technical, early-stage, or hardware-software environments.
Proven ability to create clarity and narrative in ambiguous, fast-evolving product landscapes.
Experience working closely with engineering teams and comfort operating without a traditional PM structure.
Strong storytelling instincts paired with strategic rigor.
Ability to zoom out to vision and zoom in to execution.
Comfort building from scratch, including processes, frameworks, and muscle memory.
A bias toward action, ownership, and momentum.

Responsibilities

Establish a clear, cohesive story for Zipline’s product, including vision, value, and evolution over time.
Bring structure and flow to how the app, platform, and capabilities are positioned and explained.
Translate complex technical capabilities into simple, compelling narratives for diverse audiences.
Own product and feature launches end-to-end, from positioning and messaging to rollout strategy.
Create a strategy for bundling multiple feature improvements into meaningful, story-driven moments.
Ensure major milestones, including new capabilities, scale improvements, and performance gains, are recognized, communicated, and celebrated internally and externally.
Work closely with engineering leadership to understand roadmaps, tradeoffs, and technical progress.
Help bring clarity to how roadmaps are framed and communicated, without owning product management outright.
Act as the connective tissue between what is being built and how it shows up in market.
Establish product marketing principles, processes, and artifacts that scale as the product matures.
Create core messaging frameworks, product narratives, and launch playbooks.
Bring discipline and intentionality to how new features, upgrades, and performance improvements are introduced.
Equip marketing, comms, and leadership with clear, consistent product stories.
Influence how Zipline talks about progress, from incremental improvements such as range, payload, and weather capability to major platform moments.
Be a trusted voice in cross-functional discussions about what matters most and why.