Product Marketing Lead

Nash

About The Position

Nash powers the logistics infrastructure behind some of the most recognizable brands in commerce, including Walmart, Urban Outfitters, and 7-Eleven, along with platforms like Shopify and Toast. We are scaling fast, the category is forming around us, and we are building the product marketing function from scratch. We're hiring our first Product Marketing Lead to own positioning, narrative, launches, and the strategic voice of the platform that is becoming foundational to modern commerce. The Role This is the strategic seat where positioning, narrative, customer truth, competitive worldview, and launch craft come together. It is also where the next chapter of Nash's product strategy is shaped. Product marketing can take many different forms in different organizations... It can be a function to spit out whitepapers and datasheets, a megaphone for product management, or… it can be something very different: a force multiplier for the whole organization. We're looking for the latter. You'll report directly to our Chief Growth Officer (whose career has been building and leading marketing, growth, and product organizations at companies like Twilio, Plaid, and Salesforce). You'll work as a peer to our Product Team, and alongside our CEO, our CTO, and a small, senior, fast-moving cross-functional group across product, engineering, sales, and growth. The bar for taste, craft, and strategic thinking on this team is high, and the trajectory for someone strong in this seat is significant. How We Think About PMM The best PMMs sit at the intersection of three rare skills: technical curiosity, business acumen, and creativity. You don't need to be a coder, but you need to understand technical implementation, tradeoffs, and be able to talk to a technical audience credibly enough to know what they'll ask next. You don't need to be a salesperson, but you need to read buying behavior, understand the worldview of the decision-maker, and articulate the value of the problem we're resolving (not the value of our product). You talk in the language of the customer, not the language of our company. You don't need to be a designer or a copywriter, but you need to write narratives with emotional resonance, position with clear differentiation, and find the experiment, the data, or the execution model that actually moves the needle. The skills are hard enough to find in one person. The harder bar is what you do with them. Great PMM teams are not measured on what they did. They are measured on what they got the company to achieve together. They don't ask the org to enable them. They enable the org. They earn strategic influence by inspiring the company with a common vision, and then get the whole company pulling together in the same direction. How We Work: AI-Native, By Default Product marketing at Nash is AI-native and builder-led. We're looking for a PMM who has fundamentally rewired their workflow around AI, not someone who occasionally uses ChatGPT to clean up an email. Someone who reaches for Claude, Claude Code, Claude Cowork, Replit, and whatever ships next week as instinctively as they reach for a Google doc. The reason is straightforward: the speed and surface area of what one product marketer can produce has changed by an order of magnitude in the last eighteen months. Customer interview synthesis, competitive teardowns, narrative iteration, message testing at scale, launch asset production, sales enablement, internal narrative documents: every loop has compressed. We want someone who feels that in their bones and uses it to compound their craft, not replace it. We still deeply value the soul, the originality, the conviction, and the taste that can only come from a real product marketer who has actually sat with hundreds of customers and built a worldview. But we need to pair that with the velocity AI brings, so insight reaches the org and the market while it still matters. In practice this looks like having Claude synthesize forty customer calls into the real patterns (and dampening the lone noisy ones) before you write the narrative, running ten message variants against synthetic personas before you brief the real ones, prototyping a launch landing page in Replit on the same day you finalize the positioning, building a competitive intel system that updates itself, and treating prompt craft, model choice, and tool-chaining as part of your PMM practice. If your reaction to a new AI tool is curiosity and a Saturday afternoon experiment, you'll fit here. If you believe AI will never replace , you probably won't.

Requirements

8+ years in product marketing or adjacent roles, with shipped work at a high-growth B2B technology company that you can defend in detail (the decisions, the tradeoffs, the outcomes)
Demonstrated ability to operate at the intersection of technical, business, and creative, not just one of the three
Has owned positioning and launches for a complex platform product (infrastructure, fintech, devtools, data, logistics) where the buyer is technical and the stakes are real
Active, daily use of Claude (or equivalent LLM) and AI prototyping tools like Replit as the core of your workflow of how you actually get things done, not just a copy editing tool.
Strong narrative and writing craft. You can hold a worldview in your head and turn it into copy that sticks
Comfortable in the data. Funnel, deal, pipeline, win/loss; happy to sit in a CRM and pull the truth yourself rather than wait for a dashboard
Customer-obsessed. You measure your week by how many real customer conversations you had, not how many decks you produced
Strong opinions, communicated clearly, updated quickly when the evidence changes
Has built or scaled a PMM function before, or is genuinely ready to do so for the first time

Nice To Haves

prior experience in logistics, commerce infrastructure, or B2B platforms with a technical buyer
time spent as a PM or in a customer-facing role earlier in your career
built and shipped your own side project using AI tools

Responsibilities

Own Nash's positioning and narrative across audiences: enterprise retailers, grocers, pharmacies, restaurants, healthcare, platforms, partners, and the broader category we're shaping
Lead launches end to end, from shaping what gets built and when, through messaging, assets, sales enablement, and post-launch measurement of whether the launch actually moved the business
Be the most authoritative voice on the customer inside Nash. Distill the full breadth of customer signal into the patterns that matter, so Product can build against truth and Sales can sell against reality
Own competitive intelligence: a living worldview on every competitor that matters, refreshed continuously, that a Sales rep can use in a deal at 4pm on a Friday
Build the launch system itself (the cadence, the rituals, the templates, the prompts, the playbooks) so each launch compounds rather than getting reinvented
Partner with Sales as the person they call before the call, because you know the answer, the story, and the next three questions the buyer will ask
Partner with Product as a peer. Challenge the roadmap with customer signal, shape what we build, not just how we describe it
Equip the org. Pricing, packaging, deal desk, content, web, sales plays: make Nash collectively faster and sharper at every customer touchpoint
Build and grow the PMM function over time as Nash scales