Product Marketing Lead

Inworld AI•Mountain View, CA

8d•$190,000 - $250,000•Hybrid

About The Position

We're looking for a Product Marketing Lead to own the go-to-market narrative for Inworld's platform — from positioning and messaging to launch execution and full-funnel enablement. This is not a "write the one-pager and hand it off" role. You'll be embedded with Product Management and Growth, driving product launches end-to-end, shaping how developers and enterprise buyers discover, evaluate, and adopt our technology. The right person is a classical product marketer who also happens to be an exceptional storyteller and content creator. You think in positioning frameworks but communicate in stories that land with developers, product leaders, and CTOs alike. You're fluent in the developer persona — not because you read a playbook, but because you've spent real time in the ecosystem. And you're already using AI to accelerate your own GTM work, because that's just how you operate.

Requirements

6-8 years in product marketing roles at B2B technology companies, with at least 2 years focused on developer tools, APIs, infrastructure, or platform products.
Classical PMM foundation. You can build a positioning document from scratch, construct a messaging hierarchy, design a launch plan, and brief a sales team — and you've done it multiple times.
Developer persona fluency. You understand how developers evaluate and adopt tools. You know the difference between marketing to developers and marketing at them. Bonus if you've shipped code, maintained a side project, or contributed to open-source.
Master storyteller and content creator. You write with clarity and conviction. You can produce a 2,000-word technical blog post, a punchy launch email, and a 3-minute demo script — all in the same week. Strong portfolio of published work preferred.
Pricing & packaging instincts. You've contributed to packaging and pricing decisions and understand usage-based, seat-based, and hybrid models in SaaS/API contexts.
AI-first operator. You're already using AI-driven GTM tools and workflows in your daily work — not experimentally, but as core infrastructure. You can articulate how AI changes the PMM craft and have strong opinions about where it helps and where it doesn't.
Cross-functional force multiplier. You thrive at the intersection of Product, Growth, and Sales. You build trust by being prepared, being right often enough, and following through.
Strong analytical instincts. You're comfortable with funnel metrics, cohort analysis, win/loss data, and using quantitative inputs to sharpen qualitative decisions.
Passion for AI, real-time systems, and the developer ecosystem. You follow the space because you're genuinely interested, not because it's your job.

Nice To Haves

Experience marketing real-time or low-latency AI/ML products (speech, voice, conversational AI, multimodal).
Background in or exposure to gaming, interactive entertainment, or immersive experiences.
Familiarity with PLG motions and self-serve developer onboarding funnels.
Experience at a high-growth startup (Series A–C) where you built the PMM function or were one of the first PMM hires.

Responsibilities

Positioning & Messaging: Own the product positioning and messaging architecture for Inworld's platform and key product lines. Translate complex, technical capabilities into clear value propositions that resonate across developer, product leader, and CTO personas.
Product Launches: Partner with Product Management and Growth to plan and execute product launches — from pre-launch strategy and beta programs through GA announcements, enabling sales, and measuring adoption.
Content Creation: Write and produce high-quality content that moves the market — blog posts, technical narratives, customer stories, demo scripts, keynote storylines, and thought leadership pieces. You're a hands-on creator, not just a brief-writer.
Sales Enablement: Build the materials that make revenue teams dangerous — battle cards, competitive positioning, objection handling guides, discovery frameworks, and demo narratives. Keep them current as the product and market evolve.
Pricing & Packaging: Collaborate with Product and Growth to inform pricing and packaging decisions grounded in buyer research, competitive analysis, and willingness-to-pay data.
GTM Coordination: Serve as the connective tissue between Product, Growth, Sales, and Developer Relations to ensure launches are coordinated, messaging is consistent, and every channel is pulling in the same direction.
Market & Competitive Intelligence: Maintain a current, actionable view of the competitive landscape — voice AI, real-time AI infrastructure, and adjacent categories. Turn competitor moves into strategic inputs, not just slide updates.
Full-Funnel Execution: Support demand generation and developer marketing programs with compelling campaign narratives, landing page copy, email sequences, and ad concepts that convert.