Product Marketing Lead

Snowflake•Menlo Park, CA

5d•Onsite

About The Position

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Build the future of the AI Data Cloud. Join the Snowflake team. Snowflake is growing fast and we’re scaling our team to help enable and accelerate our growth. We’re passionate about our people, our customers, our values and our culture! We’re also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. Do you want to be part of the team that is shaking up the data and AI world? Snowflake product marketers conceive and execute the go-to-market for the most strategic areas of the business. We’re looking for a highly talented, driven, and self-motivated marketing professional who can assist with product marketing for Analytics. This PMM will work across our Snowflake sales, product, and marketing teams to develop go-to-market plans and solutions that position Snowflake as the top choice for all priority Analytics use cases. Build the future of the AI Data Cloud. Join the Snowflake team. Snowflake is growing fast and we’re scaling our team to help enable and accelerate our growth. We’re passionate about our people, our customers, our values and our culture! We’re also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. Do you want to be part of the team that is shaking up the data and AI world? Snowflake product marketers conceive and execute the go-to-market for the most strategic areas of the business. We’re looking for a highly talented, driven, and self-motivated marketing professional who can assist with product marketing for Analytics. This PMM will work across our Snowflake sales, product, and marketing teams to develop go-to-market plans and solutions that position Snowflake as the top choice for all priority Analytics use cases on data modernization. We are seeking a Product Marketing Lead for Analytics to spearhead the go-to-market strategy for our next-generation Analytics modernization solutions. You will be at the forefront of a groundbreaking shift, crafting the narrative for how customers can transform unstructured data—including text, images, and audio—into actionable intelligence. This role will champion our SAP Snowflake platform, where users of all levels can conversationally query their data through simple speech. You will be responsible for articulating how our solution powers the largest analytics workloads with speed and accuracy, providing consistent, interactive insights across all tools and eliminating the need for data extracts. Your mission is to empower every organization to make faster, more informed decisions by enabling them to talk to their data and build intelligent dashboards with unparalleled ease.

Requirements

15+ years in product marketing, cloud marketing, or technical GTM roles.
Strong storytelling skills with the ability to simplify complex technical concepts into outcome‑driven narratives.
Proven success driving cross‑functional programs with sales, engineering, and partners.
Ability to manage multiple launches and GTM motions simultaneously.
Familiarity with migration patterns, modernization frameworks, and cloud adoption programs.
Experience landing large‑scale programs across diverse markets and customer segments.
Cross-functional team management and organizational skills, influence without authority, including senior management
Excellent communication skills, and can engage internal leaders/teams across functions and external stakeholders
Strong written communication skills and ability to synthesize complex information into clear and concise presentations and plans
Demonstrated track record of building and executing successful go-to-market programs and campaigns
Analytical mindset, interpreting and summarizing data with actionable insights
Technical- and business-benefit understanding of prevailing and emerging data technologies, on-premises and in the cloud.
BS/BA, MBA preferred
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Responsibilities

Lead the LiftOff program to drive migrations to Snowflake to activate customers’ Analytics journey and accelerate their consumption.
Define and communicate the value proposition focused on modernization outcomes and AI readiness.
Plan and execute multi-wave program launches including customer marketing activities such as webinars and events.
Align co-marketing motions with partners and create partner ready assets to scale the program.
Enable field and partners with TCO/ROI frameworks, qualification guides, customer stories to accelerate pipeline.
Track and measure the program success, leverage customer, partner and field feedback and success metrics to refine messaging and execution.
Build and execute a go-to-market strategy and innovative programs and campaigns that position Analytics on Snowflake as the leader
Collaborate cross-functionally with demand generation, content marketing, sales, product management, Alliances and other teams to build alignment around go-to-market plans
Execute and be accountable for the success of go-to-market campaigns
Communicate customer requirements and provide input to product management on product enhancements and future product direction
Develop market/competitive intelligence, acting as our thought leader and expert