Product Marketing Lead

Vesync • Tustin, CA

2d • Onsite

About The Position

The Product Marketing Lead is the architect of our product narrative. You will translate complex capabilities into clear, credible messaging that builds user trust, ensuring the external promise of our brand aligns perfectly with the internal user experience.
This isn’t a traditional hardware PMM role. We don't sell feature lists; we deliver a coherent ecosystem that must feel intuitive, consistent, and grounded in the physical world.

Requirements

• 8+ years in product marketing, positioning, or lifecycle messaging, ideally within wearables, digital health, performance, fitness, recovery, mental wellbeing, or high-engagement subscription products.
• Proven track record translating complex or technically nuanced products into clear, credible consumer narratives.
• Experience building messaging systems and structured proof frameworks—not just campaign briefs or one-off positioning decks.

Responsibilities

• Define and maintain crisp positioning: who this is for, what it solves, why it’s different, why it’s credible, and where its boundaries are.
• Build a competitive narrative grounded in mechanism clarity, real user signals, and evidence—not inflated claims.
• Set clear expectation framing to avoid over-promising and reduce confusion downstream.
• Develop the core messaging architecture: value proposition, message hierarchy, preferred terminology (and language guardrails), and competitive comparison framework.
• Build a proof structure for key messages, including mechanism explanations, supporting validation logic, in-product evidence touchpoints, and objection handling (accuracy, privacy, credibility, comparisons).
• Create reusable narrative modules and guardrails that GTM, content, and product teams can execute against consistently.
• Partner closely with Product and UX to translate positioning into clear, consistent product experiences across onboarding and critical user moments.
• Own the “why this happened” layer—especially when signals fluctuate, confidence varies, or user behavior does not produce immediate visible change.
• Ensure users recognize, within weeks, that the product experience matches the story that brought them in.
• Co-build segmentation and personas with GTM/Growth by combining product usage patterns, behavioral triggers, and market insights into actionable user tiers.
• Develop message-to-market mapping: which narratives and proof points to use for which segments, stages, and channels—while GTM owns campaign execution and performance.
• Provide content teams with narrative foundations (what to say, why it’s credible, how to stay consistent) while they own format, cadence, and distribution.
• Work closely with Research and Data teams to translate rigor into accessible consumer language—accurate, clear, and responsible.
• Partner on explainability standards: when to surface confidence indicators, how to handle variability, and what thresholds determine whether to communicate or hold back.
• Set and maintain clear boundaries on what we can and cannot say as the product evolves.

Benefits

• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed