Product Marketing Lead
About The Position
FLORA is building the first creative operating system, an infinite canvas designed for the generative computing paradigm. The company is growing rapidly and releases features multiple times a week, with a constant stream of major product launches. This role is crucial for maintaining the pace of these releases by owning the full spectrum of product marketing, including launches, website content, and sales enablement. The Product Marketing Lead will be responsible for ensuring FLORA's market understanding, from self-serve users to enterprise clients, by collaborating with Marketing, Product, and Sales teams to develop messaging architecture, create compelling copy, and execute successful product launches.
Requirements
- 5+ years in product marketing, with a nice balance across prosumer and B2B experience
- Strong writing skills
- Editorial instinct that rejects jargon and differentiates confident messaging from trying-too-hard
- Comfort covering broad PMM surface area: launches, website, content, and enablement
- Strong ICP intuition, and know how to find the insight that makes a message land for a specific audience, not just a generic one
Responsibilities
- Own GTM strategy, messaging, and launch strategy for Flora's product releases
- Develop positioning that lands with professional creatives: specific, confident, and free of the generic AI-tool framing that audiences have learned to ignore
- Write and refine launch copy across formats: hero messaging, launch video scripts, email campaigns, social briefs
- Own the narrative across Flora's key surfaces: homepage, product pages, and ICP-specific landing pages
- Work closely with our founder and other leaders on thought leadership, editorial, and educational content tied to product and category moments
- Partner with Sales to understand what's blocking deals and translate that into sharper messaging and better collateral
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
