Product Marketing Lead

USAA•Chesapeake, VA

2d•$143,320 - $273,930•Hybrid

About The Position

The P&C Insurance Marketing team is a key growth driver for USAA, dedicated to advancing our mission of serving the military community and their families. We create data-driven marketing strategies and campaigns that reflect our brand, differentiate our products, and drive member acquisition and business growth. As a Product Marketing Lead supporting the Property & Casualty (P&C) Insurance business, you will work closely with business stakeholders and across Marketing functions to drive desired business results and outcomes for USAA’s core P&C products (Auto, Homeowners and Renters). You will be responsible for understanding business performance insights and translating them into actionable marketing activities at both national and regional levels. You will leverage data, competitive insights, and performance analytics to inform decision-making and storytelling to gain alignment across peers for key marketing initiatives. This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site four days per week.

Requirements

Bachelor's degree; OR 4 years of relevant education and/or experience.
8 years of relevant work experience in financial services with hands-on experience in conversion channels (i.e.: Paid Search, Affiliates, Direct Mail).
Extensive experience in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
Strong business acumen in the areas of business operations, industry practices and emerging trends.
Ability to seek and analyze data from variety of resources to support marketing decisions and alignment with key stakeholders.
Proficiency in Product Marketing, including providing input into growth objectives, developing marketing plans, performance reporting, and driving incremental growth consumer definition, situation assessment, financial analysis, and marketing strategy.
Understanding of specific laws and rules that govern consumer products.
Demonstrated proficiency with marketing data analytics, including the ability to analyze and evaluate information.
Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
Ability to exercise appropriate judgment by using information and knowledge to make timely, effective decisions.
Ability to work independently and with minimal supervision.
Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.

Nice To Haves

Deep knowledge of Personal Lines insurance products, including Auto and Property lines of business, competitive positioning, and regional market dynamics; working knowledge of underwriting principles and pricing strategies.
Proven experience developing and executing product marketing strategies that drive profitable growth, customer acquisition, retention and market share.
Demonstrated success managing product lifecycle activities including product launches, market segmentation, and go-to-market planning.
Strong strategic thinking and analytical skills, with the ability to translate customer insights, market research, competitive intelligence and performance data into actionable business strategies.
Executive-level content development and data lead storytelling, connecting marketing performance to business results.
Experience leading cross-functional initiatives and influencing stakeholders across multiple teams within P&C Marketing and across the Association in a fast-paced, matrixed environment.
Experience working in an Agile environment to prioritize work and achieve business objectives.

Responsibilities

Leads the planning for a fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
Leads the development and implementation of marketing plans and campaigns to build and deepen USAA's relationship with existing members, and drive acquisition of new members.
Provides input into the management of the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account (CPAs) at scale.
Leads the development of the digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
Models behaviors that support and embrace safe & sound business practices at scale.
Knowledge of product related regulations, and risk and compliance requirements.
Leverages external knowledge regarding the digital space, and networks with external partners to inspire out-of-box thinking.
Keep USAA brand and mission to serve the military community at the forefront of new marketing practice.
Provides coaching and training to team members.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.