Product Marketing Lead

Possible Finance•Seattle, WA

1d•$188,000 - $210,000•Hybrid

About The Position

At Possible, Product Marketing is a key function that operates at the intersection of product, growth, and brand. The team is responsible for a range of critical activities including Competitive Intelligence, Customer & Market Insights, Positioning & Messaging, Go-to-Market strategy for new product launches, building trust and educating the market, and developing narratives for customer lifecycle and retention. The Product Marketing Lead will quarterback these functions, driving the research, scoping, and launch of new products. This role is also crucial for post-launch product adoption and iteration, involving customer validation, ongoing competitive intelligence, and campaigns to boost demand, adoption, retention, satisfaction, and revenue. Reporting to the Director of Product Marketing, this individual will also collaborate with the CMO, CPO, and CEO on product strategy and positioning. This is a high-execution, high-impact individual contributor role designed for someone who thrives on ownership and autonomy, especially as Possible expands into a multi-product platform. The Product Marketing Lead will have a significant influence on product strategy, feature packaging into membership tiers, and the overall positioning of Possible. The ideal candidate is adept at clear and efficient communication with C-level executives, skilled in cross-departmental collaboration, and able to adapt quickly to shifting priorities and new information. A high degree of initiative and a low-ego approach are essential, alongside generous collaboration, humility, and a good sense of humor.

Requirements

8+ years of relevant professional experience, with at least 6 years’ dedicated Product Marketing experience.
Proven track record of driving customer research, competitive intelligence and GTM, end to end (not just coordinating product launches).
B2C App and/or subscription-business experience (fintech preferred; gaming, health and wellness, or ecommerce also considered).
Strong messaging and positioning craft. You have previously developed a compelling narrative from scratch, tested it with customers, and translated the results into in-market assets to fuel the work of cross-functional teams.
Deep experience with product adoption analysis, and the ability to turn qualitative and quantitative insight into strategy and engagement opportunities.
Comfortable with data, analytics and customer research tools like Sigma, Amplitude, Databricks, and Fullstory or similar.
Experience gathering and synthesizing audience insights from qualitative and quantitative research, either individually or by partnering closely with the User Research team.
A track record of partnering with PMs and engineering managers to translate technical terms into clear customer-facing benefits and stories.
Demonstrated ability to work cross-functionally to drive alignment and set goals across Product, Marketing, and Operations.

Nice To Haves

B2C consumer fintech app experience, ideally in the lending/credit and/or EWA (earned wage access) industries.
Past experience as a strategy consultant, Product Manager, or Brand Manager - or comparable experience with high work quality bars.
Comfortable with data - able to read/adapt SQL queries.
Payments experience.
Experience managing, coaching, or mentoring junior team members.

Responsibilities

Build and scale a competitive intelligence program that systematically monitors consumer trends, competitors, pricing, fees, features, App Store presence, and go-to-market activities.
Partner with company leadership and cross-functional teams to define product tiering, pricing, packaging, and market positioning for both existing and new offerings.
Influence company-wide product strategy, positioning and roadmap prioritization by bringing market, customer, and competitive insights into cross-functional decision-making.
Define and drive positioning, messaging, and promotional strategy for both the Possible platform and individual products, membership tiers, and features based on customer insights and data.
Own the end-to-end go-to-market strategy for new products and features, from customer insights, positioning, and messaging to launch planning and execution.
Partner with User Research to drive the right research objectives to make informed product decisions.
Use customer insights from User Research and quantitative performance data to continuously improve product adoption, retention, and ongoing messaging.