Product Marketing Lead

Ivo•San Francisco, CA

1d•Onsite

About The Position

Ivo is seeking a Product Marketing Lead to own how their products are presented in the market. This role is crucial for translating engineering velocity into pipeline, adoption, and category leadership. The Product Marketing Lead will report to the Head of Product Marketing and will be responsible for product-area marketing across the entire product portfolio, managing each release from roadmap to launch, refining positioning, and equipping sales and customer teams with the necessary narratives and materials. This is a high-impact position for an experienced product marketer who excels at their craft, maintains high quality while moving quickly, and is eager to define a new category. The role involves close collaboration with Product, Engineering, Sales, and Customer Success teams, with the work directly influencing customer understanding and perception of Ivo's value proposition.

Requirements

5 to 7 years of product marketing experience, ideally marketing technical products to sophisticated or enterprise buyers.
A track record of owning launches independently and running a fast release cadence without hand-holding on every update.
Strong writing skills: ability to take a complex product and explain it with precision and clarity, and the judgment to know what to cut.
Fluency with product: ability to get close to how things actually work and translate that into positioning that holds up.
Comfort partnering across Product, Engineering, Sales, and Customer Success, and the ability to move work forward across all of them.

Nice To Haves

Experience in legal tech, B2B SaaS, or a comparably fast-shipping product environment is a strong plus.
Familiarity with the tools of the trade (e.g. HubSpot, Salesforce, Figma) is a plus.
Experience working in a startup environment is preferred but not required.

Responsibilities

Own product-area marketing across our product portfolio, and act as the marketing lead for those products end to end.
Run our launch process from tiering a release to writing the positioning and narrative to shipping the launch, at the cadence engineering sets.
Write clear, accurate positioning and messaging that stands up to a sophisticated legal and procurement audience.
Partner closely with Product and Engineering to stay ahead of the roadmap and turn each update into customer-facing value.
Build sales and customer enablement, from launch materials to talk tracks, so the field can sell and support new features as they ship.
Work with the solutions side of the team to connect product capabilities to persona and use-case messaging as Ivo expands beyond legal into procurement.
Use customer, competitive, and field input to keep positioning current as the products and the market evolve.