Product Marketing Lead, Startups
About The Position
As the Product Marketing Lead for Startups at Brex, you'll own the entire story for one of our most dynamic customer segments: venture-backed startups. You'll lead the full go-to-market strategy for our product launches, and you’ll define the narrative for the Startups segment: shaping positioning, creating cross-channel campaigns, and aligning the customer journey to convert pipeline and grow adoption. You not only like to shape the strategy, you also like to build: campaigns, content, pitch decks. You genuinely love startups and follow the ecosystem closely. In a market where products can often look the same, you know how to win the narrative war with founders through sharper positioning, bolder creative, and deeper audience connection.
Requirements
- 10+ years in product marketing, content marketing, or growth marketing at a B2B SaaS company
- 3+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
- Customer-obsessed with empathy for startup and founder challenges
- Proven track record of translating features and products into compelling, customer-centric narratives and campaigns
- Expertise in market segmentation, personas, and customer journey mapping
- Natural ability to find the unique story that cuts through the noise and bring it to life across formats and channels
- Strategic thinker who can execute tactically and work cross-functionally
- Proficiency with AI tools for productivity and content creation
Nice To Haves
- Experience as a previous founder/entrepreneur
- Experience in high growth startups
Responsibilities
- Know your buyer and user: research and deeply understand the founder and startup persona, including roles, pain points, objections, and goals.
- Own the startup narrative for Brex, including product and solution positioning, to demonstrate why Brex is the best solution for startups at every stage of growth.
- Develop the marketing strategy for our startup segment (pre-seed, seed, series A) and bring it to life across messaging, campaigns, events, and more.
- Devise and quarterback full-funnel marketing campaigns, product launches, and sales plays to optimize outcomes from acquisition to adoption and upsells.
- Create sales and marketing assets (e.g., pitch decks, web pages, case studies, social posts, thought leadership) in partnership with Brand and Design teams.
- Monitor and report on the effectiveness of your initiatives, using data to optimize strategies and achieve business goals.
Benefits
- Hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home
- Up to four weeks per year of fully remote work
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
