Product Marketing Director, Velocity

Veeam Software

2h•$200,013 - $512,280•Remote

About The Position

Veeam is seeking a Director of Velocity Product Marketing to lead go-to-market strategy for its SMB and Mid-Market business. The role defines positioning, messaging, and GTM strategy to accelerate pipeline, customer adoption, and revenue across high-volume customer segments. Working cross-functionally with Product, Sales, Demand Generation, Channel, Customer Marketing, and Regional teams, the Director translates product innovation into scalable GTM programs that help customers understand why Veeam, why now, and why its solutions are the right choice.

Requirements

10+ years of B2B product marketing, GTM strategy, or solutions marketing experience, including several years leading product marketing teams.
Proven experience developing GTM strategy for SMB, Commercial, or Mid-Market technology businesses.
Strong expertise in positioning, messaging, launches, competitive strategy, and sales enablement.
Demonstrated success partnering with Product Management, Sales, Demand Generation, Channel, and Executive Leadership.
Strong executive communication, strategic thinking, and analytical skills, with the ability to connect marketing strategy to business outcomes.

Nice To Haves

Experience in data protection, cybersecurity, cloud infrastructure, SaaS, or enterprise software.

Responsibilities

Own product marketing strategy for SMB and Mid-Market segments, including segmentation, personas, positioning, messaging, competitive strategy, and GTM priorities.
Define compelling, differentiated narratives for velocity buyers that align with Veeam’s overall platform strategy.
Lead integrated GTM launches and campaigns in partnership with Product, Sales, Demand Generation, Channel, and Regional Marketing teams.
Develop scalable messaging, sales plays, enablement, and partner content to drive consistency across global routes to market.
Identify market opportunities through customer insights, competitive intelligence, win/loss analysis, and market trends to influence product and GTM strategy.
Partner with revenue teams to optimize pipeline creation, conversion, customer expansion, and competitive win rates.
Establish best practices, measurement, and operational rigor to continuously improve GTM effectiveness across Velocity segments.

Benefits

Unlimited paid time off.
12 paid holidays, including 4 global VeeaMe Days for self-care.
24 paid volunteer hours annually through Veeam Cares.
Paid parental leave: 8 weeks for all parents and 16 weeks for birthing parents.
Medical, dental, and vision coverage starting on the first day.
Mental health support, therapy sessions, and digital wellness tools through the Employee Assistance Program.
401(k) retirement plan with company matching contributions.
Fertility, adoption, and surrogacy support through Maven.
AirVet 24/7 virtual veterinary care at no cost.
Legal services, identity protection, and supplemental health insurance options.
Tax-advantaged spending accounts for healthcare, dependent care, and commuting.
Learning and development opportunities through on-demand libraries, mentoring, workshops, and learning events.