Product Marketing Director, GRC

Workiva Inc.•Denver, CO

10d•$154,000 - $250,000•Hybrid

About The Position

Governance, risk, and compliance are boardroom imperatives. Regulatory complexity is accelerating and the organizations that win are those that can move fast, report with confidence, and connect risk insight to real business action. We’re looking for a strategic, collaborative Product Marketing Director, GRC to define and own the go-to-market strategy for Workiva’s GRC solutions. In this strategic individual contributor role, you will sit at the intersection of product innovation, competitive strategy, and revenue growth—translating complex platform capabilities into compelling narratives that resonate with risk leaders, compliance officers, internal auditors, and the C-suite.

Requirements

10+ years of experience in B2B product marketing or related functions in the SaaS industry
Undergraduate degree in marketing or related field

Nice To Haves

GRC Experience: Direct experience marketing risk, audit, or compliance solutions, with a strong grasp of buyer personas and competitive dynamics
Market Knowledge: Familiarity with regulatory environments and experience running GTM across multiple countries
Storytelling: Can make complex, technical products easy to understand for both executives and practitioners
Cross-Functional Influence: Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan
Customer Focus: Track record of turning buyer and market insight into positioning that wins
AI Fluency: Uses AI tools regularly to work faster and sharpen strategy

Responsibilities

Define and Own the Market Narrative: Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for buyers within GRC. Turn complex product capabilities into simple, compelling stories for senior executives and practitioners. Guide consistent messaging across campaigns, events, and executive communications.
Drive Go-to-Market Excellence: Own the GTM strategy end to end, from launch planning through revenue impact. Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals. Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays. Author and review content for campaigns, webinars, events, and demand generation programs. Equip field teams with the training, content, and insights they need to shorten deal cycles.
Be the Voice of the GRC Market: Bring customer and competitive insights back into the business to shape strategy and global product direction. Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps. Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership. Spot regulatory and market shifts early and position the organization ahead of them.