Director, Product Marketing

KLA•Milpitas, CA

1d•Onsite

About The Position

The Product Marketing Director is a senior leader responsible for defining and driving the global product strategy, market positioning, and business performance. This role owns end-to-end product marketing strategy , including market analysis, customer engagement, product roadmap influence, pricing strategy, and commercial success across target segments. The Director will lead cross-functional collaboration across engineering, applications, sales, and operations to ensure delivery of differentiated, high-impact solutions aligned to market needs.

Requirements

PhD with 8+ years, OR Master’s with 12+ years, OR Bachelor’s with 15+ years of relevant experience
Proven experience in product marketing, product management, or business leadership in semiconductor or related industries
Demonstrated success in driving product strategy and commercialization for complex technical products

Nice To Haves

Deep knowledge of semiconductor manufacturing processes (Logic/Foundry, DRAM, 3D NAND, advanced packaging)
Experience with process integration, metrology, or yield improvement solutions
Strong background in algorithms, software, or machine learning-based products in semiconductor equipment
Track record of: Building and executing business plans and product strategies
Leading customer-facing engagements at executive/strategic levels
Driving product differentiation and competitive positioning
Managing global, cross-functional teams and initiatives

Responsibilities

Own full business strategy and performance for the Axion product line, including revenue growth, market share, and profitability
Define and execute long-term product strategy and roadmap aligned with emerging semiconductor trends
Develop and drive comprehensive business and product marketing plans , including market entry and expansion strategies
Lead market segmentation, customer insights, and competitive analysis to identify growth opportunities
Define clear product positioning and differentiation strategy to win in high-growth markets
Monitor industry trends (Logic/Foundry, DRAM, 3D NAND, and advanced packaging) to anticipate future requirements
Drive strategic customer relationships with key accounts and technology partners
Lead customer engagement from initial penetration through adoption and scale
Develop account-level strategies , including deployment, adoption, and expansion plans
Partner with regional teams to support pre-sales and post-sales initiatives
Manage the full product lifecycle from concept through end-of-life
Define product specifications, configurations, and feature requirements in collaboration with engineering
Support new product introduction (NPI) , including beta programs and customer validation
Own pricing strategies, value-based pricing models, and commercialization plans
Drive forecasting, demand planning, and business case development
Align pricing and packaging with competitive positioning and customer value
Lead collaboration across engineering, applications, sales, and manufacturing teams
Influence development of algorithms, software, and machine learning capabilities to support differentiated solutions
Partner with global sales to enable customer-facing messaging, presentations, and solution positioning