Director, Product Marketing
About The Position
TrellisWare's Business Development team is seeking an innovative, strategic, and technically adept Director of Product Marketing to lead the company’s global product marketing strategy, brand positioning, and communications. This role will be responsible for developing and executing product-driven marketing initiatives that align with TrellisWare’s business goals, product portfolio, and target markets. The Director will oversee the marketing communications team, driving digital campaigns, product launches, events, and public relations to ensure consistent messaging and a strong market presence. The ideal candidate possesses a technical aptitude, allowing them to grasp complex engineering concepts and translate them into compelling, high-impact value propositions and messaging that customers can readily understand. This position will manage a cross-functional team responsible for demand generation, content creation, competitive analysis, and customer engagement strategies. The Director will also collaborate closely with product management, engineering, sales, and business development teams to create effective go-to-market plans, support product rollouts, and enhance market awareness across domestic and international segments. Enhancing cohesiveness and maintaining team morale is a responsibility of all our team members, as is the ambition for self-improvement and talent development. Through this dedication to unity and professional advancement, each team member is directly impacting the successful outcome of TrellisWare’s deliverables and setting the tone for our core values of delivering excellence, pushing boundaries, and empowering people.
Requirements
- At least ten (10) years of progressive marketing leadership experience, preferably in the defense or high-tech sectors.
- Experience in both product marketing strategy and tactical execution.
- Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree preferred.
- Proven ability to quickly master complex technical concepts and distill advanced engineering capabilities into clear, accessible, and compelling product positioning and messaging tailored to multiple customer segments.
- Track record of driving comprehensive product marketing strategies and go-to-market campaigns that result in measurable business growth.
- Strong experience in digital and integrated marketing communications.
- Experience managing cross-functional teams and marketing agencies/vendors.
- Skilled in developing and executing lead generation programs that support sales objectives.
- Strong analytical skills with the ability to translate market data into actionable insights.
- Proficiency in marketing automation, CRM, and analytics tools.
- Excellent written, visual, and verbal communication skills with a keen eye for brand consistency.
- Experience planning and executing corporate events, trade shows, and industry conferences.
- Ability to collaborate across the organization and build strong relationships internally and externally.
- Positive, team-oriented mindset with a “hands-on” leadership style.
- Capable of managing multiple projects in a fast-paced, growth-oriented environment.
- Demonstrates documentation skills and proficient with PC office applications.
- Demonstrates strong written and verbal communication skills.
- Strong collaborative drive and interpersonal skills.
- Strong initiative, proactive work ethic and prioritization skills.
- Trustable judgement and analytical problem-solving skills.
- Effective execution and decision making.
- Champion of change and promotes innovation.
- U.S. Citizenship or Permanent Residency.
- Willing and able to travel domestically and internationally as needed.
Nice To Haves
- Knowledge of defense industry marketing, government procurement processes, and related compliance considerations is a plus.
Responsibilities
- Lead a product marketing strategy that supports TrellisWare's business objectives, product portfolio, and market expansion across domestic and international markets.
- Partner with business development and product management to define product positioning, messaging, and align go-to-market strategies for measurable growth.
- Drive brand positioning and integrated marketing programs including digital campaigns, demand generation, product launches, customer engagement, events, and PR to strengthen market presence and customer engagement.
- Mentor and inspire a high-performing team, fostering collaboration, accountability, and professional growth in alignment with TrellisWare's core values of delivering excellence, empowering people, and pushing boundaries.
- Establish goals and expectations that are aligned with organizational vision, mission, values, and strategy.
- Clarifies goals and expectations for team performance (removes obstacles and provides necessary resources and feedback) in order to achieve agreed targets and results, and synergistically supports departmental success.
- Model TrellisWare values in all workplace relationships and exemplify the TrellisWare Leader job profile.
- Hires, engages, and retains the best people.
- Defines and develops current and future competencies required by team members to maintain our competitive advantage and build individual and organizational capabilities.
- Develops relationships with team members built on trust and respect.
- Acts as a coach or a mentor for team members and assists them in career development efforts.
- Willing and able to travel domestically and internationally as needed.
Benefits
- pays competitively according to the market in an individual's geographic location, in addition to their qualifications and experience.
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What This Job Offers
Job Type
Full-time
Career Level
Director
