Product Marketing, AI Capabilities

eBay • Austin, TX

8d

About The Position

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About the team and the role:
The Product Marketing Capabilities team is eBay’s strategic innovation hub for Product Marketing. We exist to make the PMM function more agile, scalable, and data-driven through AI-powered tools, data proficiency, systems innovation, operational frameworks, and seamless cross-functional collaboration.
We are hiring a Product Marketing manager to build and scale AI-powered capabilities that elevate how PMM operates across inbound and outbound. This role combines deep strategic PMM expertise with hands-on GenAI execution. You will define standard methodologies for segmentation, positioning, and GTM. Then you will translate them into scalable AI-enabled systems. These systems improve speed, clarity, and business impact across a cross-functional organization. Success in this role requires strong cross-functional influence and the ability to align multiple partners without direct authority.

Requirements

• 5-8 years of experience in Product Marketing, Product Strategy, or Marketing Operations in a tech or ecommerce environment, with deep end-to-end PMM expertise across audience segmentation, positioning, messaging, and GTM execution.
• Proven success operating in a matrixed organization, influencing cross-functional collaborators and senior leaders without direct authority, and driving alignment across competing priorities.
• Solid experience building with GenAI tools and APIs such as OpenAI, Claude, or LangChain, with at least 1–2 years applying them to real-world workflows or products.
• Comfort with scripting, prototyping, and building quickly using Python, Streamlit, or similar tools, with the ability to independently move from idea to working solution.
• Fluency in prompt engineering, few-shot design, and shaping system behavior through structured context, tone, and audience nuance.
• A structured, detail-focused approach that enables moving from ambiguity to clarity, building repeatable operating models, and embedding scalable, AI-enabled practices across a distributed PMM organization.

Responsibilities

• Scale inbound and outbound product marketing initiatives by integrating shared data, experimentation frameworks, and automation into how PMM drives product-market fit and go-to-market outcomes.
• Partner closely with Product, CRM, Research, Data, Analytics, Core Tech, and Marketing teams to find opportunities, align on priorities, and embed GenAI solutions into existing ways-of-working.
• Codify and build Center of Excellence through scalable frameworks, governance principles, and standard methodologies so GenAI-enabled workflows can be adopted consistently across vertical PMMs and regional teams.
• Design and deploy agentic workflows, smart assistants, and reusable prompt systems that translate strong PMM strategy into consistent, high-quality execution across teams and business units.
• Build GenAI-powered capabilities that reduce friction and unlock scale across core PMM workflows, including insights generation, segmentation, positioning, messaging, and GTM planning.
• Rapidly prototype and validate solutions using tools such as Python, Streamlit, or internal equivalents, then collaborate with technical partners to productionize scalable capabilities where appropriate.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed