Founding Product Marketer
About The Position
We are seeking a savvy, skilled, creative, and analytics-driven Product Marketer to help people discover our products. This is a foundational role where you will build the marketing machine from scratch, launching campaigns, analyzing performance, iterating, and developing a repeatable acquisition engine for technical products. Success will be measured by ensuring the right people find our products, download them, and remain engaged. You will be at the forefront of testing product positioning, early adoption strategies, and play a key role in identifying the most valuable users for an AI product.
Requirements
- Experience running paid acquisition and building campaigns.
- Managed meaningful paid media budgets with clear performance ownership.
- Designed rigorous A/B testing programs.
- Experience with creators, influencers, or technical communities.
- Strong analytical skills and comfort working directly with marketing data.
- Ability to create audiences, manage budgets, write copy, test creatives, analyze performance, and allocate resources.
- Experience in marketing technical products and working with a technical team.
- Creative and strategic thinking, grounded in data and strong execution skills.
Nice To Haves
- Built paid acquisition for developer tools or AI products.
- Built growth systems at an early-stage startup.
Responsibilities
- Build our paid acquisition program from the ground up.
- Launch dozens of experiments simultaneously across platforms, creatives, audiences, and messaging, measuring results and optimizing.
- Improve every stage of the acquisition funnel, from impressions to clicks to downloads to activation.
- Gain insights into audience channel preferences (e.g., Reddit, Hacker News, YouTube, X, developer newsletters, partnerships).
- Expand beyond paid acquisition into influencer partnerships, community-driven distribution, and other growth channels.
- Partner with the engineering team on creative campaigns and innovative strategies.
Benefits
- Lunch provided daily (SF office)
- $250 lifestyle stipend per month
- Generous budget for self-improvement: coaching, courses, conferences, etc.
- Actively co-create and participate in a positive, intentional team culture
- Frequent team events, dinners, off-sites, and hangouts
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
