Product Manager

Ipsen•Mississauga, ON

About The Position

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Requirements

5 years’ experience in the biotechnology or pharmaceutical industry
2 years’ progressive marketing or related experience
2 years’ experience in sales, preferably specialty care
Demonstrated ability to build relationships, foster trust and gain respect to lead, motivate, collaborate, negotiate and influence the decision-making of internal and external stakeholders
Demonstrated understanding of how customers use information across all channels and ideally experience in leveraging multiple channels to achieve brand objectives.
Knowledge of pharmaceutical legal, regulatory, and medical processes required.
Proven leadership, strategic, and analytical abilities
Proven skills in strategic planning and product launches
Demonstrated project management skills and proven ability to manage multiple priorities in a fast-paced environment.
Demonstrated experience working with and managing agency partners
Strong team-building skills and a team-oriented approach.
Strong written and oral communication skills.
Strong presentation and facilitation skills.
Ability to develop consistent, well-supported, competitive strategies.
Demonstrated project management skills and proven ability to manage multiple priorities in a fast-paced environment.
Proven skills in strategic planning and product launches.
Acts with a high sense of urgency.
Adaptability and strong advocate of change.
Bachelor’s degree is required
English

Nice To Haves

Specialty product marketing experience is an asset
Master’s degree, preferably in business (MBA) or health sciences is preferred
French is an asset

Responsibilities

Support the development and delivery of annual strategic and tactical plans for the Brand: Identify market opportunities, industry trends and customer targets through competitive analysis, positioning, and marketing strategy assessments.
Integrate information and data across functions and geographies, as well as external knowledge, to generate insights that drive the business forward.
Leverage and align the expertise of key cross-functional stakeholders (including Medical, Regulatory Affairs, Market Access, Stakeholder Relations) to deliver insights and solutions geared to patient and physician needs
Design, and execute marketing research needs to generate insights that can drive the strategic plan
Develop focused strategic and tactical plans for the brands, including monitoring goals, with specific understanding of the pharmacy and specialty care markets.
Communicate strategic and tactical plans to the US, Canadian senior management and the Specialty Sales Force.
Support the development of promotional materials, programs, and training initiatives and work with Legal, Medical, and Regulatory to have them reviewed and approved.
Proactively track critical elements of brand performance (financial and non-financial), and recommend course corrections early and as needed
Determine effective marketing communication channels to raise awareness and understanding of the benefits of Ipsen’s therapy for selected patient types and develop and deploy effective tactics to achieve Marketing Plan goals.
Partner with Finance to ensure optimal and timely use of allocated financial resources and fulfilment of cadence of brand tasks related to financial management
Partner with Supply Chain to manage inventory and production forecast process
Support forecasting and pricing teams on an Ad Hoc basis
Establish a regular cadence of cross-functional Brand Team meetings
Interact and manage Agency partners on a regular cadence to ensure smooth and timely implementation of critical tactics per the tactical plan
Work closely with the Associate Director Stakeholder Relations on the Key External Expert plan of action
Invest in field time with reps to hear first-hand what the situation is with physicians and payors, and utilize insights to inform the brand plans.
Create a culture of breakthrough thinking and pragmatic experimentation across the organization.
Participate in above-country working groups to proactively share Canadian innovation
Working together with other functions, develop and implement a best-in-class Canadian commercial development plan for Ipsen’s product
Working with Medical Affairs, design high-value educational programming in response to identified interests and needs of physicians and patients