Product Manager

Human Resource Certification Institute, Inc.•Alexandria, VA

12d•$90,000 - $105,000•Hybrid

About The Position

HRCI®, headquartered in Alexandria, Virginia, is the premier credentialing and learning organization for the human resources profession. For over 50 years, we have set the global standard for HR expertise and excellence through our commitment to the development and advancement of businesspeople in the people business. HRCI develops and offers world-class learning, as well as the administration of eight global certifications and is dedicated to helping professionals achieve new competencies that drive business results. We are a dynamic non-profit with a hard-working, committed team.

Requirements

6+ years of progressive, relevant work experience with at least 2-3 years of direct experience in product management or a closely related field (e.g., marketing, business analysis, eCommerce)
Experience managing products through the full product lifecycle, including discovery, requirements definition, launch, adoption, optimization, and sunset planning.
Demonstrated experience translating customer needs, market research, and business objectives into actionable product requirements and priorities.
Experience analyzing product performance metrics, customer feedback, and market trends to inform product decisions and continuous improvement efforts.
Demonstrated experience working with project management tools (e.g., Asana), required
Experience supporting or contributing to new product development and innovation efforts.
Strong general business acumen, with the ability to understand customer needs, market dynamics, and how they translate into product decisions.
Demonstrated ability to move seamlessly between customer insights, product strategy, requirements definition, go-to-market planning, and product performance optimization.
Strong product management fundamentals, including road mapping, prioritization, and requirements definition.
Working knowledge of marketing principles (positioning, messaging, go-to-market) sufficient to partner effectively with the marketing team, not just hand off requirements.
Demonstrated ability to work cross-functionally with marketing, technology, learning, and business stakeholders, including partnering with project management leads to ensure execution.
Comfort using data and customer insights to inform decisions and measure product performance.
Strong written and verbal communication skills.
Self-starter with the ability to manage multiple products or initiatives simultaneously and adapt across business, product, and marketing conversations.

Nice To Haves

Experience using marketing automation software (e.g., HubSpot), desirable
Experience in certification, learning or credentialing, desirable
Bachelor’s degree in Marketing or another relevant field, highly desirable.

Responsibilities

Own and maintain the roadmap for assigned products, balancing customer needs, business priorities, and resource constraints.
Translate strategic direction from the VP, Marketing & Product Strategy into actionable product requirements and release plans.
In conjunction with the Director of Market Research & Insights, evaluate market research, competitive analysis, and customer feedback reviews to inform product decisions.
Prioritize product-related initiatives and manage trade-offs between new features, enhancements, and maintenance work.
Work with the VP, Marketing & Product Strategy to identify, evaluate, and develop new/existing product lines and innovation opportunities.
Partner with cross-functional teams to build business cases, define minimum viable products, and pilot new offerings.
Gather and synthesize customer and market insights to identify gaps and emerging opportunities.
Track and report on product performance, recommending adjustments as needed.
Partner closely with the HRCI leadership team to ensure product plans translate into well-run, on-time launches, leveraging project management expertise to keep initiatives on track.
Collaborate with marketing and sales to plan and execute launch campaigns and ongoing product marketing and promotions.
Serve as the day-to-day product subject matter expert for cross-functional partners and leadership.
Work with marketing and revenue leadership to determine pricing and packaging opportunities.
Coordinate with technology and content teams to ensure product features are delivered on time and to specification.
Define and track key product performance metrics, including revenue, adoption, engagement, and customer satisfaction.
Monitor product performance across the broader HRCI portfolio and recommend optimization, repositioning, or sunset decisions.
Facilitate ongoing product improvements based on performance, customer feedback, and usage data.