Product Manager

Fujifilm•New Castle, DE

About The Position

The Product Manager drives development, execution, and lifecycle management for Fujifilm Imaging Colorants’ global product portfolio, with a focus on aqueous inks and dispersion products. The role identifies market opportunities, defines product strategy, and coordinates cross-functional work to ensure successful product delivery aligned with customer needs and business objectives. It includes ownership of product roadmaps, market positioning, product performance, and activities that support growth and profitability. The Product Manager develops portfolio strategies and manages products throughout their lifecycle, from concept and development through launch, growth, maturity, and retirement. The role engages customers and strategic partners to understand applications, needs, and market challenges; works with regional sales teams on commercialization and go-to-market plans; and monitors sales performance, profitability, market share, and adoption. Internally, the role collaborates with Commercial, R&D, Product Applications, Supply Chain, Operations, and Manufacturing teams, serving as the voice of the customer and an internal product advocate.

Requirements

  • Experience in product management, product marketing, business development, technical sales, or a related commercial role in a B2B environment.
  • Proven track record of launching and managing successful products in a chemical or industrial market.
  • Strong commercial acumen and ability to evaluate market opportunities and develop product strategies.
  • Excellent analytical, communication, and presentation skills, with the ability to influence a broad stakeholder group.
  • Experience managing cross-functional projects and leading initiatives without direct authority.
  • Strong customer focus and ability to translate market needs into product solutions.
  • Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
  • Ability to balance strategic thinking with hands-on execution.
  • Self-motivated, collaborative, and solution-oriented, with strong problem-solving skills.
  • Willingness to travel domestically and internationally as required, approximately 25% of the role.

Nice To Haves

  • Bachelor's degree in chemistry or a related field.
  • Experience in digital printing, dispersions, inks, industrial chemicals, packaging, or related manufacturing industries.

Responsibilities

  • Develop and execute product portfolio strategies aligned with annual budgets and long-term business plans.
  • Develop and maintain product roadmaps for assigned portfolios.
  • Manage the full product lifecycle, including launches, enhancements, rationalization, and end-of-life planning.
  • Analyze market trends, competitive activity, and customer requirements to identify growth opportunities and strategic priorities.
  • Define product positioning, value propositions, and differentiation strategies.
  • Identify and evaluate new market opportunities, applications, and customer segments.
  • Drive profitable revenue growth through product positioning and commercialization activities.
  • Build relationships with customers, industry partners, and internal stakeholders to gather market insights.
  • Conduct customer visits, market research, and voice-of-customer activities.
  • Work with commercial teams to convert market opportunities into business growth.
  • Support customer presentations, technical discussions, and strategic business reviews as the product expert.
  • Partner with regional sales teams to develop and execute go-to-market strategies.
  • Support annual business plans, sales forecasts, pricing strategies, and growth initiatives.
  • Monitor product sales performance, profitability, market share, and customer adoption.
  • Provide market intelligence and product training to commercial teams.
  • Support product launches, promotional campaigns, customer engagement, and business development initiatives.
  • Collaborate with Commercial, R&D, Product Applications, Supply Chain, Operations, and Manufacturing teams to deliver product objectives.
  • Translate customer and market requirements into product development priorities.
  • Coordinate cross-functional resources for product launches and strategic initiatives.
  • Serve as the primary internal product advocate and subject matter expert.
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