Product Manager

CHERVON NORTH AMERICA INC•Mooresville, NC

7d•Hybrid

About The Position

The Product Manager manages private-brand product portfolios and partners with key retailers to expand product lineups and drive business growth. As the product champion, this role leads product strategy from ideation through launch and lifecycle management, aligning customer needs with company objectives. The Product Manager collaborates with US teams and global product management counterparts at Chervon’s headquarters in Nanjing, China, and communicates strategies effectively to retail partners. The role owns assigned product categories throughout their lifecycle, develops product requirements and business cases, defines positioning and pricing, and contributes to product roadmaps. It also uses customer research, competitive analysis, and industry trends to identify opportunities and strengthen product positioning. The Product Manager represents the voice of the customer, translating customer insights and needs into actionable product decisions and features. Working across engineering, sourcing, quality, packaging, marketing, commercial, and sales teams, the Product Manager leads development from concept through launch and post-launch optimization. The role also supports go-to-market planning, product line reviews, and ongoing relationships and business reviews with retail partners. This is an individual contributor role with no direct reports and travel of up to 25% domestically and internationally.

Requirements

Bachelor’s degree in Engineering, Business, Marketing, or a related field.
At least 3 years of experience in product management, engineering, marketing, or related roles.
Strong analytical, problem-solving, and decision-making skills.
Excellent communication, presentation, and stakeholder management skills.
Experience defining product requirements, validating concepts, and successfully launching new products.
Project management skills, including experience leading products through stage-gate development processes.
Experience with outdoor power equipment, power tools, consumer durable goods, or adjacent product categories.

Nice To Haves

Experience conducting market research, customer interviews, and concept validation activities.
Experience conducting end-user research and translating insights into product requirements and features.
Ability to collaborate effectively across cultures, functions, and geographic regions.
Experience building and maintaining relationships with retail partners, key stakeholders, end users, and field sales teams.

Responsibilities

Define product requirements and specifications that align end-user needs, retailer requirements, and engineering feasibility.
Own assigned product categories throughout the product lifecycle, including concept development, end-of-life, refreshes, and next-generation introductions.
Develop business cases for new product opportunities, defining customer value, market potential, and commercial viability.
Drive development of innovative consumer products that provide meaningful differentiation and value to targeted end users.
Define product positioning, value propositions, feature sets, and pricing strategies.
Support development and execution of product roadmaps for assigned categories.
Identify market and product opportunities through customer research, competitive analysis, and industry trend monitoring.
Monitor competitive products, technologies, brand strategies, and trends in cordless technology, battery ecosystems, and DIY consumer behavior.
Conduct product benchmarking and identify opportunities to strengthen competitive positioning and drive innovation.
Represent the voice of the customer throughout product development and ensure end-user needs inform product decisions.
Partner with UX, industrial design, and engineering teams to translate customer insights into differentiated product features and experiences.
Gather, prioritize, and communicate customer feedback to influence product strategy, roadmap planning, and feature development.
Translate customer pain points and unmet needs into actionable product requirements.
Manage cross-functional product development from concept through launch and post-launch optimization.
Collaborate with engineering, sourcing, quality, packaging, and marketing teams to deliver products on time and within business objectives.
Coordinate packaging development, product photography, video production, and digital content creation for product launches.
Work with commercial and sales teams to develop go-to-market strategies and support customer line reviews with product, market, and competitive insights.
Build and maintain relationships with retail partners to understand their business objectives and evolving customer needs.
Present data-driven product recommendations during product line reviews.
Facilitate regular business reviews and collaboration meetings with retail partners.
Collaborate with retail partners to define product requirements, identify opportunities, and drive continuous product improvements.