Product Manager

Acxiom•Homebased - Conway, AR

4d•Remote

About The Position

The Product Manager owns the day-to-day strategy, development, delivery, and performance of Acxiom’s Business Identity Graph product and capabilities. The Business Graph connects and resolves businesses, locations, professionals, and related business attributes to provide a comprehensive view of business identities and relationships. The role translates business and client needs into scalable product capabilities, with a focus on identity resolution, graph connectivity, data coverage and quality, source evaluation, and downstream usability. Working as an independent product owner within a defined scope, the Product Manager manages the roadmap and backlog, defines requirements, monitors performance, and supports the development and adoption of Business Graph capabilities. The role partners with Engineering, Data Science, Data Operations, Quality, Sales, Marketing, Delivery, Product Leadership, and other cross-functional teams. The ideal candidate brings product management and analytical skills, together with experience or familiarity in B2B data, identity resolution, entity matching, marketing data, or other data-intensive products.

Requirements

Bachelor’s degree and at least 4 years of product management or related experience.
Background in product development, data products, marketing data, identity, or related technical environments.
Practical knowledge of product management methodologies and best practices, including roadmap development, backlog management, requirements definition, and prioritization.
Experience partnering with Engineering, Data Science, Data Operations, or other technical teams.
Ability to translate business and client needs into clear product requirements and user stories.
Strong analytical and problem-solving skills, including the ability to use data and product metrics to support product decisions.
Strong verbal, written, presentation, and stakeholder-management skills.
Ability to independently manage product priorities and delivery within a defined product scope.
Domain familiarity with marketing data, B2B data, data products, or other information-intensive product environments.
This position is not eligible for any sort of sponsorship.

Nice To Haves

Experience or familiarity with B2B identity resolution, entity resolution, business identity graphs, entity matching, or graph-based data products.
Understanding of B2B data concepts, including businesses, locations, professionals, firmographics, business hierarchies, and relationships between entities.
Experience evaluating data sources for coverage, quality, uniqueness, and incremental product value.
Familiarity with identity resolution concepts such as deterministic and probabilistic matching, graph relationships, scoring, and data quality.
Advanced knowledge of Acxiom products, identity capabilities, data assets, or graph technologies.
Experience with cloud data platforms such as AWS, Snowflake, or Databricks.
Familiarity with APIs, batch data products, data marketplaces, clean rooms, or cloud-based data delivery.
Practical experience in AdTech, MarTech, B2B marketing, or data-driven product ecosystems.
Experience working in Agile/Scrum environments.

Responsibilities

Serve as the Directly Responsible Individual (DRI) for the Business Graph product or defined Business Graph capabilities.
Define and execute the Business Graph roadmap in alignment with broader product, identity, and organizational strategy.
Own and manage the product backlog, including epics, user stories, requirements, acceptance criteria, and prioritization.
Translate client, stakeholder, and market needs into clear, actionable product requirements.
Partner with Engineering and Data Science teams to develop business identity resolution, entity matching, graph construction, linkage, scoring, and business hierarchy capabilities.
Improve Business Graph coverage, connectivity, accuracy, consistency, and data quality.
Support evaluation of new and existing data sources and signals for their potential value to coverage, connectivity, accuracy, and product differentiation.
Establish and manage product OKRs and KPIs, including measures of coverage, match rates, data quality, graph connectivity, source contribution, adoption, availability, and operational performance.
Execute product development plans with Product Leadership, Engineering, Data Science, Quality, and other cross-functional teams.
Coordinate product validation and release readiness to ensure capabilities meet business, functional, and quality requirements.
Partner with Sales, Marketing, Delivery, and client-facing teams to understand B2B identity use cases and support product positioning, launches, and adoption.
Support Business Graph use cases in identity resolution, data enrichment, analytics, audience development, activation, and measurement.
Build and maintain product business plans that support adoption, revenue, operational performance, and cost-efficiency goals.
Monitor product performance and client feedback and identify opportunities for continuous improvement.
Conduct research and analysis to support product enhancements, competitive differentiation, and emerging B2B identity and data opportunities.
Work with Privacy, Legal, Security, and Compliance teams to incorporate appropriate requirements throughout the product lifecycle.
Identify dependencies and risks across Business Graph and related data, identity, cloud, and delivery capabilities, escalating complex cross-product tradeoffs to senior product leadership as appropriate.