Product Manager

Alphatec Spine•Carlsbad, CA
•$110,000 - $125,000

About The Position

The Product Manager supports the identification and execution of product strategies, marketing plans, and promotional programs for assigned product lines. The role works cross-functionally on product development, market launch and surveillance, sales training support, and forecasting to help ensure products meet company goals and expectations. The position supports marketing initiatives and day-to-day product activities, including strategy development, market research, competitive analysis, product planning, project coordination, training, and launch readiness. It also contributes to product improvements and extensions, labeling updates, clinical evaluations, sales materials, forecasting, and demand planning. The Product Manager monitors market and competitive trends through research and field engagement, and supports product development teams across R&D, Regulatory, Operations, and Marketing. The role collaborates with domestic and international sales teams, surgeon consultants, clinical partners, Marketing Communications, and other product managers. It supports scientific conferences, sales and marketing planning, customer education, product visibility, and the development of presentations and promotional materials. Travel of up to approximately 40 percent is required.

Requirements

  • Prior experience in the medical device or healthcare industry.
  • Demonstrated ability to build working relationships and collaborate with cross-functional partners, including Engineering/R&D, Regulatory, and Operations/Manufacturing.
  • Proficiency with Microsoft Word, Excel (including pivot tables), PowerPoint, Project, Windows, and internet-based applications.
  • Strong oral and written communication skills, including the ability to convey technical and clinical concepts to diverse audiences.
  • Ability to contribute to business cases for new or enhanced products under senior product leadership guidance.
  • Strong interpersonal skills and ability to work effectively in a team-oriented, matrix environment.
  • Ability to organize, prioritize, and manage multiple tasks while meeting timelines.
  • High attention to detail and strong follow-through.
  • Ability to represent the company professionally in meetings, training events, and customer-facing interactions.
  • Ability to exercise sound judgment within defined guidelines and escalate decisions as appropriate.
  • Ability to maintain current knowledge of assigned product lines, procedures, and related clinical applications.
  • Ability to communicate with engineers at a technical level to support product development and troubleshooting.
  • Ability to perform in a fast-paced environment and adapt to changing priorities.
  • Foundational experience in market analysis, product planning, and product support activities.
  • Understanding of basic strategic and tactical planning concepts related to product management.
  • Technical curiosity and receptiveness to learning clinical and engineering concepts.
  • Ability to assist with sales forecasting and demand planning.
  • Experience with, or strong understanding of, a clinical or surgical environment and procedural workflow.
  • Ability and willingness to travel up to approximately 40 percent.
  • Bachelor’s degree in Marketing or a related field.
  • Minimum of 1–4 years of related experience; the posting also specifies 2+ years of related experience or an equivalent combination of education and experience.

Nice To Haves

  • Related experience, preferably in the orthopedic device industry.
  • Sales experience.

Responsibilities

  • Support the design, development, and execution of product marketing initiatives, including objectives, short- and long-term strategies, market research, competitive analysis, product mix planning, and ROI assessments.
  • Manage day-to-day product marketing activities, including idea generation, product profiling, development plan execution, project coordination, product training support, and launch readiness.
  • Support product line extensions, labeling updates, clinical evaluations, and initiatives to sustain or grow product value and revenue.
  • Identify product improvement and innovation opportunities through surgeon feedback, market analysis, and field engagement.
  • Develop sales collateral, product training materials, and procedural content for field execution and customer education.
  • Assist with sales forecasting and collaborate with Sales, Operations, and Finance to optimize product mix throughout the product lifecycle.
  • Monitor competitors and market trends by reviewing scientific literature, evaluating competitor offerings, traveling with field sales personnel, attending surgeries, and participating in scientific meetings and conferences.
  • Contribute to product presentations, surgical techniques, brochures, websites, and training tools.
  • Participate as a core member of cross-functional product development teams, supporting R&D, Regulatory, Operations, and Marketing activities.
  • Collaborate with domestic and international sales teams on product launches, existing product segments, training programs, and surgeon and account initiatives.
  • Establish and maintain working relationships with surgeon consultants and key clinical partners under senior product leadership guidance.
  • Support product visibility at scientific conferences and meetings.
  • Interface with product managers across portfolios to understand interdependencies between product lines.
  • Partner with Marketing Communications on promotional campaigns and value-added services for assigned products.
  • Maintain regular contact with field sales teams, surgeons, and internal stakeholders to support products and competitive positioning.
  • Participate in strategic sales and marketing planning to help identify key targets, surgeons, and accounts.
  • Perform other duties as required.
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