Product Manager

Kyyba•Plano, TX

About The Position

The Product Manager is responsible for the development and strategic planning of marketing plans and activities for assigned products, projects, or product lines to establish, enhance, or distinguish their position in the competitive arena. Work may include tactics, tools, logistics, campaigns, messaging, and positioning. The role develops business plans and product positioning, oversees market research, monitors competitive activity, identifies customer needs, and coaches others on products and projects. The position is also responsible for compliance with applicable corporate and divisional policies and procedures. The role designs strategies to maximize product-line profitability, contributes to annual departmental budget development, and proposes resources to manage products through their life cycle from concept to retirement. It ensures projects align with product-line strategy and messaging, coaches Marketing colleagues, and evaluates project timelines and risks to recommend actions when a project is off course. A thorough understanding of the Diabetes business, product lines, market space, and businesses is required. The position is located in Plano, Texas. Kyyba describes a benefits package, career development, and a balanced compensation structure. The posting also notes a long-term assignment with an opportunity for hire by the client.

Requirements

Bachelor's degree plus 5–8 years of related work experience, with a complete understanding of the specified functional area, or an equivalent combination of education and work experience.
Thorough understanding of the Diabetes business, product lines, market space, and businesses.
Healthcare marketing experience within pharmaceutical and/or medical device organizations.
Certified Diabetes Care and Education Specialist (CDCES) certification, requested by the hiring manager.

Nice To Haves

MBA strongly preferred.
Healthcare marketing experience combined with management consulting experience is ideal.

Responsibilities

Develop and strategically plan marketing plans and activities for assigned products, projects, or product lines.
Develop business plans and product positioning in the marketplace.
Oversee market research, monitor competitive activity, and identify customer needs.
Coach others on specific products and projects.
Design strategies to maximize product-line profitability through collaboration, market research, and financial analysis.
Contribute to development of the annual departmental budget by forecasting needs using prior-year budgets, current objectives, and budget guidelines.
Propose resource allocations to manage products through their life cycle, from concept through retirement.
Ensure projects are consistent with product-line strategy and that messaging is effectively conveyed.
Coach Marketing colleagues in developing projects and programs.
Assess project timelines and present recommendations based on risk analysis when a project is off course.
Comply with applicable corporate and divisional policies and procedures.