Product Manager

Route 92 Medical Inc
Hybrid

About The Position

Route 92 Medical is seeking a driven and versatile Product Manager to support the marketing strategy and commercial execution of our neurovascular portfolio. You'll work at the intersection of strategy and execution — collaborating with sales, clinical, and cross-functional teams to bring innovative products to market and grow their impact with customers and patients. The ideal candidate will be local to the San Francisco Bay Area but has the ability to work remotely.

Requirements

  • Adaptable to a fast-paced environment
  • Sharp attention to detail and a continuous improvement mindset
  • Experience with digital marketing platforms such as LinkedIn,Instagram, X, and Hootsuite.
  • Experience with marketing copy review process
  • Strong written and verbal communications skills in English
  • A minimum of a bachelor’s degree in marketing or in a related field pertinent to the position’s requirements
  • 3+ years of work experience in product marketing, market development, and strategy and portfolio management

Nice To Haves

  • Global commercial sales or marketing experience a plus
  • Upstream experience a plus

Responsibilities

  • Contribute to annual marketing plans, budgets, and cross-functional initiatives aligned with Sales and Marketing objectives
  • Support product launch planning, limited releases, and marketing spend optimization
  • Build models and frameworks to guide portfolio strategy, including demand forecasting, pricing, profitability, and competitive analysis
  • Monitor market trends and competitive activity to define and drive recommended strategies
  • Grow revenue and market share through engaging campaigns that stay ahead of customer needs and the competitive landscape
  • Serve as the go-to technical, clinical, and marketing expert for your portfolio and key competitors
  • Inform upstream projects through physician VOC, market modeling, and Physician Preference Testing
  • Own end-to-end product launches — from pre-launch demand generation through post-launch tracking — with compelling positioning, optimized pricing, and creative promotional activities
  • Act as the primary marketing liaison for the field sales organization and develop sales training content as needed
  • Craft product positioning, value propositions, and messaging platforms that resonate with target customers
  • Evolve brand strategy, positioning, and messaging to ensure consistent representation across all customer touch points
  • Manage creative agency partnerships and oversee brand compliance with R92 corporate guidelines
  • Integrate innovative digital, mobile, and emerging media strategies to complement and elevate traditional marketing tactics
  • Build relationships with KOLs, physicians, and industry partners to drive therapy acceptance and expand market presence
  • Support advisory boards and leverage customer insights to continuously strengthen marketing plans
  • Foster cross-functional collaboration to accelerate market growth and evaluate new opportunities

Benefits

  • Comprehensive healthcare benefits are effective day one!
  • Medical, Dental, Vision, Life Insurance, FSA, HSA, Short-term and Long-term disability, Critical Illness Insurance, and Accident Insurance.
  • Competitive base pay plus corporate bonus program
  • Generous paid time off
  • 16 paid holidays, including a company-wide summer recharge week in July
  • 12 weeks of paid parental leave for employees after 90 days of employment
  • Monthly cell phone stipend
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