Product Manager

Area15•Las Vegas, NV

12d

About The Position

AREA15 is seeking a product leader to own its ticketed product portfolio, including à la carte experiences, bundled passes, upgrades, and add-ons, from concept and launch through optimization and retirement. Reporting to the SVP, this role builds and manages the product roadmap, designs bundle and pass structures to grow average transaction value and conversion, and partners with Revenue Management on pricing, promotions, and yield. The Product Manager analyzes sales performance and guest feedback to improve existing products and develop new offers, works with tenant and venue partners on cross-venue bundles, and leads go-to-market planning with Marketing, Onsite Ticket Sales, Group Sales, and Guest Experience. The role ensures products are set up accurately, communicated clearly, and positioned for success. The successful candidate demonstrates AREA15's service standards in guest interactions, adheres to company policies, maintains a professional appearance, responds to time-sensitive matters, and is available to work varied shifts, including nights, weekends, and holidays.

Requirements

Be at least 21 years of age.
Provide proof of eligibility to work in the United States.
Have 5+ years of product management, merchandising, or revenue/product strategy experience in attractions, live entertainment, theme parks, hospitality, or consumer e-commerce.
Demonstrate strong analytical skills, including the ability to build models, interpret sales data, and turn insights into decisions.
Have hands-on experience with ticketing, POS, or e-commerce platforms.
Demonstrate the ability to lead cross-functional work without direct authority across tenant partners, sales, marketing, operations, and external partners.
Have strong written and verbal communication skills, including the ability to present recommendations to senior leadership.
Be able to thrive in a fast-paced environment with evolving priorities.
Be able to understand, speak, read, and write English.
Effectively leverage AI tools while protecting confidential information, exercising sound judgment, and complying with company policies.
Have computer skills in Microsoft applications such as Excel, Outlook, and Word.
Be available for varied shifts, including evenings, weekends, and holidays.
Be able to work in an environment with varying levels of noise, crowds, flashing lights, and smoke.
Be able to work in all weather conditions, including extreme heat, sun exposure, wind, rain, and extreme cold.

Nice To Haves

Experience with dynamic pricing tools.
Comfort working in a creative, entrepreneurial start-up environment and introducing new concepts and innovations.
Embraces emerging technologies, including AI, to improve efficiency, innovation, and business results.

Responsibilities

Own the ticketed product portfolio across à la carte experiences, bundled passes, upgrades, and add-ons throughout the product lifecycle, from concept and launch through optimization and retirement.
Build and maintain the product roadmap, prioritizing by revenue impact, guest demand, and operational feasibility.
Design bundle and pass structures, including tiers, inclusions, validity rules, and restrictions, to grow average transaction value and conversion.
Partner with Revenue Management on pricing strategy, dynamic pricing, promotions, and yield across channels and dayparts.
Analyze sales mix, attach rates, bundle take-rate, redemption, and channel performance to identify growing, underperforming, and cannibalizing products.
Translate guest feedback, onsite sales input, and market trends into product improvements and new offers.
Collaborate with tenant and venue partners to develop cross-venue bundles and partner products, including inventory, revenue share, and redemption logistics.
Manage product setup and accuracy in ticketing, POS, and e-commerce platforms, including inventory, rules, and integrations.
Lead go-to-market planning for new products with Marketing, Onsite Ticket Sales, Group Sales, and Guest Experience, including positioning, sales enablement, and training materials.
Continually review sales materials, such as kiosks and the website, to ensure communication is accurate and effective.
Establish product KPIs, run tests such as A/B tests, pilots, and limited-time offers, and report results and recommendations to the SVP.
Benchmark competitive attractions and entertainment offerings in Las Vegas and comparable markets.
Ensure product terms, refund and exchange policies, and guest-facing descriptions are clear, consistent, and compliant.
Use AI-enabled tools and technology to improve productivity, efficiency, and decision-making while exercising sound judgment, protecting confidential information, and complying with company policies.
Respond to time-sensitive matters.
Demonstrate AREA15 service standards (ART!) in every guest interaction and adhere to department and company policies and procedures.
Maintain a professional, polished appearance in line with AREA15 standards.
Work varied shifts, including nights, weekends, and holidays.
Perform other work-related duties as assigned.