Product Manager, Vice President - Personalization Experience & Product Strategy Lead

JPMorgan Chase & Co.•Columbus, OH

7d•$122,550 - $201,000•Hybrid

About The Position

The Journeys & Integration team is dedicated to creating personalized end-to-end customer journeys for Consumer Bank, that deliver customers the right message, at the right time, in the right place. We are seeking a strategic marketing technology professional to lead the business and product strategy, audience architecture and delivery of personalized customer experiences. In this role, you will serve as the critical liaison between business stakeholders and technical engineering teams to translate business vision into automated, data-driven customer experiences. As a Product Manager, Vice President - Personalization Experience Lead in Journeys & Integration, you will lead the “build-in” strategy and execution into personalization technology platforms and own the strategic roadmap and execution framework for scaling personalized customer journeys across our omni-channel ecosystem. Operating at the intersection of customer experience strategy, data engineering and product management, you will act as the translator who converts high-level business goals into precise audience builds and technical deployment. Your work will directly refine how we engage customers, moving from static campaigns to dynamic, real-time interactions that drive measurable business value.

Requirements

5+ years of experience or equivalent expertise in product management or a relevant domain area
Advanced knowledge of the product development life cycle, design, and data analytics
Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
Ability to speak both technical language with engineers and business language with non-technical stakeholders
Functional understanding of SQL
Martech expertise with strong strategy experience and deep technical literacy in audience and experience building, CRM systems, and marketing automation suites like Salesforce Marketing Cloud
Advanced stakeholder management, relationship-building and negotiation skills
Comfortable working in a highly matrixed organization and driving alignment across teams
Strong foundational knowledge of data structures, audience building and real-time decisioning engines
Proven ability to design scalable, end-to-end customer journey strategies that align with overarching business growth objectives
Strong proficiency in using data, testing methodologies and analytics tools to evaluate journey performance and drive continuous optimization

Nice To Haves

Demonstrated prior experience working in a highly matrixed, complex organization
Strategy and technical delivery experience, audience personalization strategies
Experience working directly within or leading scaled Agile framework (SAFe) or Scrum operational structures
Able to balance strategic, big-picture thinking with technical deep dives into details
Partner who exemplifies strong collaboration and drive innovation
Data driven and analytical, while also being a creative thinker
Vigorous and thorough in their management of details

Responsibilities

Develops a product strategy and product vision that delivers value to customers
Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability
Lead end-to-end personalization strategy and delivery of personalized, omni-channel Consumer Bank experiences
Act as primary strategic liaison and translator between marketing/product, architecture and tech execution/engineering teams
Translate complex business and marketing strategies into clear, actionable technical requirements and audience build specifications
Define and oversee framework for audience segmentation, data orchestration and real-time decisioning rules
Maximize capabilities of our existing technology stack and identify future state requirements
Establish governance models and operational workflows that streamline journey delivery and speed to market
Collaborate with data science and analytics teams to embed modeling into delivery framework