Product Manager, Sponsored AR

Snap•Palo Alto, CA

1d•Hybrid

About The Position

Snap Inc. is a technology company focused on improving communication through its camera. The Ads Platform organization drives innovation and performance across its advertising platform, enabling businesses to achieve success and growth. The Product and Engineering teams collaborate to build impactful solutions for advertisers, ensuring Snap's ad products are effective, efficient, and customer-centric. The company is seeking a Sponsored AR Vertical Lead to join its Ads Product team. This role will define the vision and strategy for Sponsored AR across key advertiser verticals, aiming to increase advertiser adoption, business outcomes, and revenue growth. The position involves close collaboration with various internal teams to develop and launch innovative Sponsored AR products and capabilities. A deep understanding of advertiser needs, industry trends, competitive landscapes, and emerging AI technologies is crucial for informing product strategy and prioritization. The role requires translating market insights and customer feedback into product roadmaps, business cases, requirements, and success metrics. Responsibilities include driving end-to-end product development, defining frameworks for evaluating new vertical opportunities, prioritizing investments, establishing success metrics, and optimizing product performance through experimentation and data analysis. Influencing executive stakeholders and building cross-functional alignment around long-term Sponsored AR strategy are also key aspects of the role. Collaboration with Product Marketing and Sales is essential for successful product launches and adoption acceleration.

Requirements

Bachelor's degree or equivalent practical experience
5+ years of relevant experience in Product Management, Product Strategy, or Business Strategy building advertising technology, Augmented Reality (AR), AI, or other emerging technology products; or a Master’s degree and 4+ years of relevant experience
Demonstrated experience owning product strategy and roadmap for Ads, AR, creator, commerce, or monetization products from concept through launch
Strong product strategy and business acumen with the ability to identify emerging market opportunities and translate them into scalable product investments
Proven ability to define product strategy using customer insights, experimentation, and data-driven decision making
Exceptional analytical and structured problem-solving skills with experience using data to inform product decisions
Ability to synthesize customer, market, technical, and business inputs into a clear product vision and roadmap
Excellent communication and stakeholder management skills, with the ability to influence across organizations and executive audiences
Proven ability to lead complex, cross-functional initiatives in fast-paced and ambiguous environments
Passion for Augmented Reality, AI, and advertising innovation, with a strong customer-centric mindset

Nice To Haves

Experience partnering closely with Engineering, Design, Data Science, Product Marketing, and Sales to deliver customer-facing products at scale
Experience building advertising products across creative, commerce, measurement, or performance marketing, with a deep understanding of advertiser needs and business outcomes
Experience defining product strategy for emerging technologies such as Augmented Reality, Generative AI, or spatial computing
Strong understanding of AI technologies, including multimodal models, computer vision, generative media, and LLMs and their applications to advertising and immersive experiences
Demonstrated success incubating zero-to-one products or scaling innovative product areas in rapidly evolving technology spaces
Experience influencing executive stakeholders and driving alignment across cross-functional organizations to bring new products to market

Responsibilities

Define the vision and strategy for Sponsored AR across priority advertiser verticals, identifying new opportunities to drive advertiser adoption, business outcomes, and revenue growth
Partner with Product, Engineering, Design, Data Science, Sales, Product Marketing, and Creative Strategy teams to develop and launch innovative Sponsored AR products and capabilities
Deeply understand advertiser needs, industry trends, competitive dynamics, and emerging AI technologies to inform product strategy and prioritization
Translate market insights and customer feedback into product roadmaps, business cases, requirements, and success metrics
Drive end-to-end product development, from opportunity identification and prioritization through launch, measurement, and iteration
Define frameworks for evaluating new vertical opportunities and prioritize investments based on customer impact, strategic value, and business potential
Establish success metrics and leverage experimentation and data to continuously optimize product performance and advertiser outcomes
Influence executive stakeholders and build alignment across cross-functional organizations around long-term Sponsored AR strategy and investment priorities
Partner with Product Marketing and Sales to enable successful product launches and accelerate adoption across global markets