Product Manager, Professional Promotion, TECVAYLI

Johnson & Johnson•Horsham, PA

8d•Onsite

About The Position

Johnson & Johnson is recruiting for a Product Manager, Professional Promotion, TECVAYLI, located in Horsham, PA. Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. The Product Manager will help execute professional marketing strategies for TECVAYLI. In this role you will be developing and implementing innovative marketing strategies and resources for oncology field teams and non-personal promotion. The product manager will work closely with a large, cross-functional team from Brand Marketing, Sales Leadership, US Medical Affairs, Commercial Strategy & Operations, Finance, and Oncology Portfolio marketing to develop professional marketing plans and tactics for TECVAYLI.

Requirements

A minimum of a Bachelor’s degree is required
A minimum of 5 years of work experience, with 2 years in marketing, sales, sales learning and development, healthcare professional, sales leadership and/or commercial insight strategy experience and/or experience in a qualified leadership development program
Experience with project management
Healthcare experience or pharmaceutical industry knowledge
Ability to travel up to 25% which may include overnights and weekend travel.

Nice To Haves

MBA or advanced degree in related field is helpful
Experience in field sales
Experience with product launch
Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration and applying new tools over time

Responsibilities

Lead marketing tactic execution from insight generation, agency development, regulatory oversight process and launch with field teams.
Develop and optimize promotional materials and field tools, partnering with agencies, sales, medical, TECVAYLI brand team and training teams to ensure impactful, compliant execution and launch to field teams
Develop and execute HCP promotional tactics and content that support brand strategy, customer engagement, and launch objectives across priority customer segments.
Align and engage with the salesforce to drive appropriate use of materials and gather useful insights incorporating field feedback, customer insights, and performance data to optimize content, messaging, and promotional effectiveness.
Help lead content development for sales meetings, selling assets, and non-personal promotion assets.
Partner with Sales Learning and Development to ensure field teams are knowledgeable on the product and disease state.
Work with print production and agencies to ensure resources to support field selling efforts and new patient starts are available and aligned to needs.
Serve as the primary lead for agency and vendor partners, establishing clear priorities, managing scopes of work and budgets, driving accountability for performance, and fostering collaborative partnerships that deliver innovative, high-quality marketing solutions on time and within budget.
Develop and lead HCP omnichannel media strategy, managing annual media planning, budget allocation, agency partnerships, and performance optimization to maximize reach, engagement, and business impact.
Own Customer Activation Campaign (CAC) planning and execution, leading cross-functional development of integrated promotional campaigns, ensuring alignment to brand priorities, customer insights, and launch objectives while driving excellence in execution, measurement, and continuous optimization.
Own DEP strategy and governance, leveraging customer insights, segmentation, and engagement data to advance personalized HCP experiences and improve promotional effectiveness.
Lead the TECVAYLI congress and conference engagement strategy, translating scientific milestones and competitive dynamics into integrated customer engagement plans that amplify key data, generate actionable insights, and support brand growth objectives.