Product Manager - Pharma

CVS Health•Los Angeles, CA

1d•Remote

About The Position

CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for its suppliers, merchants, stores, GMs, brand advertisers, and agencies. CMX offers full-funnel ad solutions that leverage CVS’s in-store and online data, extensive reach, and provide measurable results for its clientele. With a range of flexible pricing and buying models, including self-service, these solutions help businesses build brand awareness, engage with CVS consumers, and convert them to shoppers. As the Pharma Product Manager, you will own and drive the development, execution, and continuous optimization of our pharma programmatic offsite/O&O advertising products. This role is essential to expanding CMX’s advertising offerings, enhancing user engagement, and driving revenue growth. You will work closely with the offsite/O&O product team to build clear user stories and a unified offsite/O&O product roadmap. In addition to working with other product teams, you will collaborate with cross-functional teams—including engineering, creative, sales, and data science—to capture their product requirements and shape a unified strategy around pharma offsite/O&O.

Requirements

5+ years in product management, with a focus on digital advertising, programmatic offsite/O&O, and AdTech
5 + years of technical proficiency: Familiarity with AdTech stack components, DSPs, SSPs, programmatic buying, and media measurement.
3+ years of Analytical Skills: Strong analytical and problem-solving skills with a data-driven approach to decision-making. Experience in handling large data sets to drive product insights and improvements.
Must have experience with pharmaceutical advertising requirements, and basic understanding or medical, regulatory and legal compliance.
Bachelor’s degree in Business, Marketing, Computer Science, or related field OR equivalent (4 years’ experience and High School Diploma/GED) required

Nice To Haves

Agility & Self-Starter: Demonstrated ability to adapt swiftly to evolving priorities and challenges. Proactive in identifying and driving projects forward independently within a fast-paced environment.
Cross-Functional Leadership: Demonstrated ability to work collaboratively across departments, resolve complex conflicts, and lead cross-functional projects. Excellent communication skills, with the ability to translate complex technical concepts for business audiences.
Customer Focus: Passionate about understanding user behavior, advertiser needs, and trends in digital advertising to deliver a product that meets both client and consumer expectations.
Experience with analytics tools and A/B testing methodologies is highly desirable.
Understanding of pharmaceutical companies media planning and strategy and what they are looking from their business vendors.
MBA or relevant Master’s degree preferred

Responsibilities

Be the subject matter expert at CMX for pharma offsite/O&O advertising.
Develop within the broader product team the long-term product vision and roadmap for pharma offsite/O&O advertising products.
Translate business objectives into a product strategy grounded in customer, advertiser, and retailer value.
Prioritize features using a data-driven approach aligned with stakeholder needs and revenue impact.
Partner with engineering, design, data science, and operations to build scalable, high-performing advertising solutions.
Collaborate with Sales, Marketing, and Account Management teams to understand advertiser needs and market demand.
Gather and analyze qualitative and quantitative insights to guide feature development and prioritization.