Product Manager, Mid-Market Activation

Float•Toronto, ON

2d•Hybrid

About The Position

Float is seeking a Product Manager for their Mid-Market Activation squad, which is part of the Spend Management pillar. The primary mission of this role is to ensure that every employee who should have a Float card receives one and begins using it quickly. Currently, many mid-market accounts do not achieve full employee coverage due to manual card issuance and onboarding processes. The Product Manager will be responsible for removing these manual steps, owning the active cardholder penetration metric, and working collaboratively with a designer, engineers, Product Ops/Analytics, Sales, and CX teams. This role offers significant ownership and scope, working alongside senior product leaders.

Requirements

3+ years of hands-on B2B SaaS product management in a startup or scale-up.
Experience owning features end-to-end and pointing to measurable impact.
Ability to start from real workflow friction and care deeply about usability.
Ability to differentiate high-friction B2B workflows from low-friction ones.
Take responsibility for outcomes, not output.
Escalate risks with options and follow through on commitments.
Comfortable with metrics, funnels, and experimentation.
SQL familiarity or a strong partnership with data teams.
Use evidence to decide and change your mind when the data is clear.
Good product judgment.
Ability to differentiate good from bad design.
Think in workflows and edge cases.
Partner well with Design and Engineering.
Seek feedback, learn quickly, and improve your craft.
Resilient in ambiguity and energized by growth.
Use modern tools to improve productivity and clarity.
Open-minded about how AI can improve both the product and how PMs work.

Nice To Haves

Fintech, spend management, or financial operations product experience
SMB or mid-market focused B2B SaaS
Exposure to integrations (HRIS, SCIM, SSO), provisioning systems, permissions, or bulk operations
Experience with activation, onboarding, or growth-style product work

Responsibilities

Own features end-to-end, from discovery through launch and iteration.
Translate customer and business problems into clear requirements and user stories that engineering can estimate against.
Partner closely with Design and Engineering to ship intuitive, high-quality workflows on time.
Manage dependencies, scope trade-offs, and delivery risks with clarity and accountability.
Own your squad’s roadmap within a defined mission and metric.
Defend that sequencing in pillar prioritization conversations, with trade-offs and impact stated plainly.
Balance speed, quality, and commercial priorities within your scope, and re-cut the plan when the data says the current one is wrong.
Talk to admins, HR, and ops teams — the people doing the provisioning — and to Sales and CX about where accounts stall.
Identify and remove high-friction steps in B2B workflows: permissions, bulk actions, integrations, onboarding.
Define and track success metrics for everything you ship.
Set baselines with Product Ops early, and instrument Action Item completion.
Analyze funnels and experiments to guide iteration, and improve measurement clarity in your area.
Use AI tools to accelerate research, documentation, analysis, and planning.
Identify responsible, high-leverage AI use cases in provisioning and activation, and evaluate risks, data requirements, and guardrails when proposing them.