Education & Market Activation Lead
About The Position
This is a new role at Hoffman & Hoffman, a leading commercial HVAC solutions provider in the Southeast. The company operates with a lean, flat, and decentralized structure, valuing initiative and results. As a 100% employee-owned company, decisions are made in the best interest of customers and employee-owners. This role is designed for a strategist and builder who can ship and iterate, is credible with technical individuals, and is a daily user of AI tools to accelerate their work. The core belief is that B2B marketing reveals reputation rather than creates it, and the job is to showcase the company's existing efforts. The role sits at the intersection of learning, events, and marketing, partnering with Product Management to translate product content into programs that benefit the sales force and customers.
Requirements
- 2+ years in training, instructional design, or B2B marketing in a technical environment
- A track record of producing multi-format content (video, digital, print, interactive) without a large team
- Fluent daily use of AI content tools
- Strong project management and stakeholder skills
- Proficiency with LMS platforms and Microsoft 365
Nice To Haves
- HVAC, mechanical, building products, or rep/distribution background
- A blend of marketing and L&D (marketer who built training, or L&D pro with marketing instincts)
- CEU-eligible or accredited program development
- Design tools (Canva, Adobe Express) and email platforms (Mailchimp, Constant Contact, HubSpot)
Responsibilities
- LMS Administration & Learning Operations
- Internal Training Strategy & Content Development
- External Training & Market Education
- Social Media Presence
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
