Product Manager, Membership Growth and Development

ProPublica•New York, NY

5d•$90,000 - $145,000•Hybrid

About The Position

ProPublica is seeking a creative Product Manager to enhance and develop the digital systems, experiences, and experimentation engines that support its fundraising and membership program. This role involves close collaboration with the membership team and colleagues across product and audience to improve the reader journey towards becoming and remaining engaged members. The Product Manager will be responsible for bringing the organization's strategy to life through systems, data, and touchpoints, leveraging product expertise to increase effectiveness and sustain independent journalism. This position reports to the Chief Product and Brand Officer.

Requirements

3+ years of experience managing consumer, subscriber, or donor-supported products with complex user journeys and conversion funnels.
Experience working across technical and nontechnical teams, with a track record of navigating competing priorities and moving work forward through influence and trust.
Comfort selecting, integrating, and improving third-party platforms across CRM, CDP, ESP, A/B testing, and payments.
Fluency with technical concepts and the ability to collaborate with engineers, discussing system architecture, APIs, schema, and data models with confidence.
Strong product judgment, using data, experimentation, and qualitative insights to inform priorities and tradeoffs.
Analytical rigor and hands-on experience with analytics platforms and experimentation tools.
Strong project management skills, with the ability to prioritize work, manage dependencies, and move multiple initiatives forward at once.
The instinct to make ideas tangible early, whether that means wireframing on a whiteboard or in Figma, writing a persuasive PRD, or prototyping a quick demo.
Excellent written and verbal communication skills, with the ability to listen well, clearly explain complex ideas, surface risks, and align stakeholders.
Curiosity, adaptability, and a genuine interest in how membership revenue sustains independent journalism.
Ability to travel, as needed, for team summits, meetings, and training.
Eligible to work in the U.S.

Nice To Haves

Media or nonprofit experience is a plus.
Experience with tools such as Salesforce, Braze, Piano, and Stripe.
SQL fluency or other advanced data analysis skills are a plus.

Responsibilities

Connect the product strategy, roadmap, and day-to-day operations of ProPublica’s digital fundraising and membership systems, serving as the key product voice for donors across their entire journey.
Translate organizational fundraising goals into clear product priorities, success metrics, and technical decisions, balancing near-term optimization with longer-term improvements.
Bridge the development and product teams, with input from across the organization, to ensure donation and membership experiences are built, optimized, and maintained with rigor.
Define key metrics, orchestrate systems to provide trusted data and insights, and regularly evaluate progress, working alongside an analyst to communicate findings and report on progress and results.
Use product judgment informed by data, technical knowledge, research, and experimentation to improve donor acquisition, conversion rates, average gift size, recurring gifts, and retention by surfacing recommendations and testing them collaboratively.
Lead cross-functional work with engineers, designers, and data analysts to define shared outcomes, write clear requirements, and deliver reliable, scalable products, keeping partners across the organization informed and involved.
Steward the health and evolution of the systems that power membership revenue, including donation platforms, payment processing, messaging, personalization, experimentation tools, and essential data integrations.
Evaluate and manage third-party platforms and vendors supporting reader revenue, recommending when to build, buy, or integrate new systems, and configuring integrations, automations, and no-code solutions, partnering with engineers on deeper integrations when needed.