Product Manager, Marketing and Technology (French Services) (Telework/Hybrid)

CBC/Radio-Canada•Vancouver, BC

2d•Hybrid

About The Position

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. This is a 12-month contract position, renewable annually, offering a long-term opportunity with competitive CBC/Radio-Canada employee benefits. The position can be based in Montreal, Quebec City, Ottawa, Toronto or Vancouver. This role is for a Product Manager with a proven track record in marketing data collection and activation platforms, who is comfortable in highly technical environments. The position is within the Marketing and Communications team and focuses on the intersection of technology and marketing. Radio-Canada crafts digital experiences for millions of Canadians daily on platforms like ICI TOU.TV, Radio-Canada OHdio and Radio-Canada Info. Data and marketing technology (MarTech) are crucial for customizing the audience experience and optimizing results. The Product Manager will play a key role in transitioning to a modern architecture, using technological innovation to drive marketing performance. This role is strategic, bridging marketing business needs with data and technology capabilities, and involves stewarding the marketing technology road map to maximize the value of the MarTech ecosystem, aiming to increase user engagement and lifetime value (LTV) through high-performance, secure, and interoperable solutions.

Requirements

Demonstrated expertise in deploying and managing complex products such as customer journey orchestration platforms, analytics and performance tools, ad servers and CDPs.
Strong understanding of data flows, tracking principles (tags, pixels) and decentralized architectures.
Strong command of compliance and privacy regulations in the digital space.
Proven ability to guide teams through the adoption of new workflows, mitigate resistance and facilitate training.
Advanced proficiency with the Atlassian suite (Jira, Confluence).
Ability to translate marketing challenges into technology requirements and articulate technical value in terms of business outcomes.
Comfortable navigating a rapidly changing environment and managing projects with shifting scopes.
A passion for data precision and structured systems.
Keen interest in modern marketing trends and continuous performance improvement.
Ability to maintain accurate documentation and asset inventories.
Bilingualism (English/French) and an outstanding ability to explain complex concepts clearly and simply would be a major asset when collaborating with external technology vendors.
Bachelor’s degree in digital marketing, digital intelligence, information technology or a related field.
At least ten (10) years’ experience in marketing and technology or performance marketing.
Excellent command of French and a good understanding of English.

Nice To Haves

Experience deploying or utilizing enterprise marketing technology tools is an asset.
Experience collaborating with external vendors or working within structured environments is an asset.

Responsibilities

Own and steer the MarTech road map in alignment with strategic pillars defined by leadership.
Anticipate market trends to fuel and sustain our growth objectives.
Act as the technical subject matter expert and co-ordinator during procurement and vendor selection processes for new solutions, partnering closely with Procurement and specialized teams.
Prioritize development pipelines by translating complex business needs into clearly defined technical user stories for integration into development team road maps.
Maximize the return on our technology investments.
Track operational budgets (licensing and usage), optimize feature adoption across tools and lead post-implementation performance reviews.
Drive platform integration to ensure a seamless data flow across the MarTech stack.
Orchestrate functional interconnectivity so that data is collected, centralized and actionable for third-party systems.
Ensure platform compliance with privacy and data protection regulations while overseeing the reliability of our marketing data pipelines.
Serve as the internal subject matter expert to drive maximum adoption of our marketing technologies.
Lead through influence with internal partners to align business processes with the ecosystem’s technological capabilities.