Product Manager, Hemostasis Reagents

Werfen•Bedford, MA

1d•Hybrid

About The Position

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong. Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care. Position Summary: Defines and implements market requirements for new products. Product management of a dedicated product line. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides Marketing assistance to field personnel and customers.

Requirements

Knowledge in Life Sciences: Medical Technology, Biology, Biotechnology, Chemistry
Bachelor's degree in biological science, business administration or marketing discipline, or equivalent.
Prior experience in junior marketing product management positions
Minimum three years' experience in sales and/or marketing within the healthcare industry

Nice To Haves

Business Acumen
Customer Focus
Organizational Agility
Peer Relationships
Planning Skills
Presentation Skills
Drive for Results

Responsibilities

Key marketing interface with R&D, Operations and QA/RA
Prepares and coordinates marketing support programs. Contribute to planning and creation of advertising and promotional materials. Write technical bulletins and newsletters.
Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans
Provides sales technical training for sales staff. Works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line. Makes presentations to customers.
Understands all maintenance, performance and advantages of Werfen products
Understands technical aspects of Werfen and competitive products
Monitors field test and marketing introduction programs
Maintains regular communications with technical services on problems with instruments and reagents within the product line
Interfaces with all levels of management and to independently resolve conflicts/problems with company peers
Manages and drives internal projects with minimal supervision