Product Manager, Growth

Bobbie

2d•$126,245 - $175,000•Remote

About The Position

Bobbie is seeking a Product Manager to join their core team responsible for the company's end-to-end digital customer journey. This role reports to the Director of Product Management, DTC Growth. The Product Manager will own growth initiatives across the entire funnel, from initial discovery to ongoing subscription, focusing on turning customer and business problems into hypotheses, experiments, and shipped experiences. The ideal candidate will have a broad range of skills, including a deep understanding of customer behavior, the ability to partner effectively with Design and Engineering, and a forward-thinking approach to evolving customer expectations, technology, AI, commerce, and digital discovery. This is an opportunity to contribute to bringing a vision to life by making the customer experience smarter, more personalized, and scalable.

Requirements

Extensive experience in product management, digital product, ecommerce, or similarly hands-on roles, with a track record of shipping experiences that drove meaningful customer and business outcomes.
Deep growth and experimentation experience, understanding ecommerce funnels and how to turn customer problems into hypotheses, design experiments, measure impact, and apply learnings.
Strong analytical instincts, comfortable digging into CVR, AOV, funnel progression, checkout and subscription performance using tools like Google Analytics, Fullstory, or similar.
Strong product and customer judgment, starting with the customer, thinking in problems rather than features, and knowing when to research, test, or build.
Technical and design fluency, able to work closely with Engineering and Design, understand constraints and tradeoffs, and participate meaningfully in solution design.
Curiosity about what's next, actively exploring how AI, emerging technology, personalization, subscription commerce, SEO/AEO, and changing customer behaviors could create new opportunities.
Exceptional cross-functional partnership skills, building trust quickly, communicating clearly, and moving fluidly across teams.
Comfort operating with speed and ambiguity, being proactive, low-ego, and comfortable creating structure where it doesn't yet exist.
Ability to move with urgency, stay close to the details, and still make space to think beyond immediate tasks.

Nice To Haves

Familiarity with tools like Figma and Asana.
Experience in CPG, subscription commerce, regulated categories, Shopify, or Recharge.

Responsibilities

Own growth initiatives across the customer journey, leading projects across acquisition, education, consideration, purchase, and subscription to improve the customer journey and drive measurable growth.
Run the experimentation engine, taking tests from hypothesis through execution: identify opportunities, develop hypotheses, partner with Data, Design and Engineering, launch experiments, analyze results, and translate learnings into future actions.
Turn customer behavior into action by using data, research, session recordings, and customer feedback to identify friction points and prioritize improvements across the funnel.
Look around corners by staying ahead of shifts in DTC, subscription commerce, AI, personalization, and digital discovery, translating emerging customer behaviors and capabilities into actionable ideas.
Build for what's next by thinking beyond immediate solutions and identifying how current experiences and capabilities can support the future scaling and evolution of Bobbie's DTC and subscription business.
Act as a true cross-functional partner, working fluidly across Growth, Platform, Engineering, Design, Brand, Creative, Lifecycle, Customer Care, Operations, Regulatory, and Data to drive impact from idea to execution.
Share the "so what" by clearly communicating performance, experiment results, customer insights, and recommendations, including what was learned, its implications, and next steps.

Benefits

Competitive stock options
401k with employer match
Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
US-based remote work model
Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
16 paid company holidays, plus an end of year holiday shut down
16 weeks of paid parental leave with the option to take an additional 8 months unpaid
One year subscription to Bobbie
$75 monthly internet stipend
Co-working space reimbursement