Product Manager Digital Marketing

PulteGroup•Atlanta, GA

18h

About The Position

The Digital Marketing Product Manager partners across Marketing, Sales, IT, and other business functions to advance digital marketing and consumer engagement capabilities for a nationwide homebuilder. This role is instrumental in enabling and evolving marketing technology solutions that connect data, platforms, and consumer touchpoints across the homebuying journey.

Requirements

Minimum Bachelor’s Degree in Marketing, Communications, Business, or other related Area, or equivalent experience
Minimum 4-6 years of experience in marketing technology, digital marketing, analytics, or related field
Working knowledge of analytics platforms, CRM systems and CDP systems
Advanced Project Management and Timeline Skills (i.e. Agile methodology)
Analytical mindset with solid problem-solving capabilities
Familiarity with Troubleshooting IT Issues
Detail-oriented
Expert interpersonal, organizational, and planning skills
Effective verbal and written communication skills
Ability to work on multiple assignments concurrently
Ability to identify and mitigate project programs/risks

Responsibilities

Partner with stakeholders to define success metrics and uncover opportunities to improve acquisition, engagement, and conversion on our websites, in our communications, and through other digital touchpoints.
Develop and evolve reporting, dashboards, and insights that inform marketing performance and consumer engagement strategies; coordinate with vendors as needed.
Monitor and optimize digital experiences across consumer touchpoints to improve engagement, satisfaction, and conversion (i.e. identifying friction points, enhancement opportunities, etc.).
Translate data into actionable recommendations that influence campaign strategy, digital experience, and customer lifecycle management.
Partner with cross-functional teams to test, learn, and iterate on engagement strategies.
Support the evolution of marketing and customer data platforms to enable segmentation, personalization, and journey orchestration on our websites and in our sales centers.
Contribute to broader digital and consumer engagement capabilities beyond current platforms as business needs evolve.
Develop and maintain self-serve dashboards and recurring performance reporting using available marketing and customer data (e.g., Adobe Analytics, Dynamics 365, etc.).
Partner with Marketing stakeholders to define KPIs, translate questions into reporting requirements, and interpret trends to drive optimization; coordinate with vendor partners as needed.
Support roll-out, adoption, and ongoing enhancement of marketing technology capabilities; document requirements and coordinate training/enablement as needed.
Manage multiple initiatives to support our division field marketing partners, including intake management, timelines, cross-functional status communication and training as necessary.
Partner across Marketing, Sales, IT, and other teams to identify and deliver new capabilities that support business growth.
Participate in evaluating and piloting new tools, technologies, and approaches to enhance marketing effectiveness and consumer engagement.
Perform other duties as assigned.