Product Manager, Digital Experience, AI & Personalization

Comcast • Philadelphia, PA

23h

About The Position

Comcast Business is seeking a Product Manager to lead the development and delivery of next-generation digital capabilities that integrate AI-driven personalization, scalable AEO (Answer Engine Optimization) content delivery, and modern Martech platforms. This role will play a critical part in evolving our digital ecosystem by incorporating new marketing technologies and delivering a Global Design System to enable intelligent, personalized customer experiences across B2B digital channels. This position requires a strong foundation in digital product management, with experience delivering customer-facing web experiences and integrating marketing technologies. Experience in B2B digital marketing and lead generation focused experiences is highly desirable.

Requirements

• Strong foundation in digital product management
• Experience delivering customer-facing web experiences
• Experience integrating marketing technologies
• Experience in B2B digital marketing and lead generation focused experiences is highly desirable.
• 5-7 Years Relevant Work Experience
• Bachelor's Degree

Nice To Haves

• AI capabilities such as personalization, predictive content delivery, and conversational/AEO-driven experiences
• Experience in B2B digital marketing and lead generation focused experiences

Responsibilities

• Define and execute product strategies that incorporate AI capabilities such as personalization, predictive content delivery, and conversational/AEO-driven experiences.
• Lead the evolution of AEO content frameworks, ensuring scalable, structured, and AI-consumable content across digital properties.
• Identify opportunities to streamline content production using AI-assisted workflows and automation.
• Establish, maintain, and evolve a product ecosystem made up of interconnected digital platforms, balancing customer needs, business goals, technical dependencies, and scalability.
• Translate business and customer needs into clear product requirements
• Lead end-to-end product lifecycle management, from concept through delivery, optimization, and scaling.
• Prioritizing product feature backlog for engineering teams, ensuring alignment with business value and return on investment, while supporting multi-tenant needs
• Conduct feasibility assessments and capability gap analyses to inform roadmap prioritization.
• Own and drive measurable business outcomes (e.g., conversion, lead generation, engagement, revenue impact), ensuring product investments deliver tangible business value.
• Own the product roadmap for expanding and integrating the enterprise martech stack, including content management systems, digital asset management platforms, and related technologies.
• Partner with architecture and engineering to define how a Global Design System integrates with CMS and supports scalable, reusable digital experiences.
• Drive strategy for managing digital assets, structured content, and component-based content delivery across channels.
• Evaluate and incorporate emerging martech and AI tools that enhance personalization, experimentation, and content operations.
• Synthesizing user insights and market needs into experience and platform requirements to guide the creation of Minimum Lovable Products
• Guiding the build versus buy decision-making process, aligning with platform strategy and ensuring compliance with privacy and security standards
• Champion the voice of the customer by leveraging data, insights, and experimentation to continuously improve digital experiences.
• Define and deliver personalized user journeys across web experiences using AI and rules-based targeting.
• Partner with analytics and marketing teams to measure and optimize engagement, conversion, and lead quality.
• Collaborate with UX, engineering, content strategy, marketing, and analytics teams to deliver cohesive, end-to-end digital experiences.
• Drive alignment across stakeholders and secure buy-in for product vision, roadmap, and priorities.
• Guide and mentor Product Owner to ensure strong product and engineering partnership with dedicated technology teams.
• Navigate ambiguity and conflicting priorities to drive alignment and forward progress across teams and stakeholders.
• Influence senior leaders through clear product narratives, data-driven recommendations, and executive-level communication.
• Lead and develop Product Owners and associated Scrum teams, providing coaching, direction, and support to enhance team performance and delivery.
• Foster a high-performing agile environment, ensuring effective backlog management, sprint execution, and continuous improvement.
• Lead product planning, documentation, and communication including business cases, executive summaries, and roadmap presentations.
• Support governance frameworks for content, schema, and design system adoption across digital teams.
• Monitor product performance, identify risks and opportunities, and drive continuous improvement.
• Driving continuous refinement of experiences and platforms based on user data, addressing product errors, and optimizing market engagement
• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Managing inquiries from internal and external stakeholders and providing subject matter expertise
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Benefits

• Benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the benefits summary on our careers site for more details.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level