Product Manager, Data Activation

Resonate

2h • Remote

About The Position

Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team!

Most product roles in AdTech put you on the receiving end of a strategy someone else built. This one doesn’t.

At Resonate, we help enterprise brands understand not just who their customers are, but why they behave the way they do. Our Data Activation business is responsible for getting that proprietary consumer intelligence into every platform where our clients buy media and make decisions - DSPs, SSPs, Walled Gardens, CTV platforms, Retail Media Networks, Identity Providers, and Data Platforms. This role owns both the strategy and the execution of that.

You’ll partner directly with the group VP to develop and refine the Data Activation roadmap - then own it end-to-end from there. If you’ve spent years in AdTech, have a point of view on how data activation infrastructure should be built, and want to actually build it, this is the role.

What this role is
You’re not just turning a roadmap into tickets. You’re helping to shape the roadmap, then making sure it ships - productizing how Resonate connects to partners, automating the workflows that make activation reliable at scale, and serving as the day-to-day point of accountability for the Data Activation build.

Your scope covers the infrastructure, tooling, and frameworks that allow Activation Ops, Customer Success, and Engineering to deliver predictably. What you build here will still be running when you look back on it.

Requirements

• Substantial product management experience in the digital advertising or streaming ecosystem, with a focus on audience creation, identity, and data distribution - you’ve done this long enough to have seen things go wrong and know why
• Demonstrated experience with partner integrations - DSP/SSP connectors, identity providers, or data collaboration platforms - owning or contributing meaningfully to the full process from scope through delivery
• Solid working knowledge of identity resolution concepts: HHID, UID2, MAID, HEM, identity graphs, and how the major identity provider workflows function
• Hands-on experience with platforms such as The Trade Desk, LiveRamp, Adobe Experience Platform, Salesforce CDP, Google DV360, Meta, or Clean Rooms
• Deep knowledge of programmatic advertising workflows - media planning and buying, audience activation, taxonomy management, and measurement
• The technical fluency to participate substantively in API design and integration architecture discussions - you can read and reason about data flow schematics and integration diagrams
• Expert-level ability to write product specs, user stories, and acceptance criteria and keep a backlog clean and well-sequenced in Jira
• Strong async communication habits - you make your work visible, keep stakeholders informed without being chased, and write clearly

Nice To Haves

• Experience with CTV, Retail Media Networks, or Walled Garden activation workflows
• Familiarity with clean room environments and data collaboration platforms
• A track record of building repeatable frameworks out of what were previously one-off processes
• Comfort using AI tools to interrogate data and translate findings into product decisions; SQL and scripting are nice to have, not required

Responsibilities

• Partnering with the group VP to develop, refine, and then own the Data Activation product roadmap end-to-end - translating strategy into business cases, functional requirements, user stories, and acceptance criteria, and running all sprint ceremonies and artifacts in Jira
• Building and owning the productized partner integration platform for partners such as LiveRamp, The Trade Desk, Blockgraph, DSP/SSP connectors, and direct social media activation endpoints - defining the integration architecture, intake template, data flows, and rollout playbook so that onboarding a new partner is a repeatable motion, not a custom project
• Contributing functional requirements, data models, and acceptance criteria to the next-gen API and MCP target state architecture, in close partnership with Engineering and Product leadership
• Owning activation product operations - taxonomy approval, segment QA, partner certification workflows, and the day-to-day cadence that keeps audience delivery reliable at scale
• Instrumenting every launch with measurable success criteria and translating post-launch findings into the next investment decision
• Serving as the product point of contact for Customer Success, Sales, and Solutions Engineering - providing feasibility assessments and equipping those teams with the positioning and proof points they need to grow and retain Data Activation revenue
• Evaluating and prioritizing inbound requests, upholding the roadmap against ad hoc commercial pressure, and escalating trade-off decisions with a clear point of view

Benefits

• Uncapped growth potential
• Chance to have a meaningful impact on the company
• Opportunity to work on cutting-edge, AI-powered marketing data and identity solutions
• Competitive 401(k) match
• Open PTO policy

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed