Product Manager - Content Management & Communication Tools

Jonas Club Software • Markham, ON

19h • Onsite

About The Position

The Product Manager for Content Management & Communication Tools defines the product outcomes that deliver measurable customer value and business impact across Jonas’s web platforms and member engagement ecosystem. This role is accountable for ensuring we invest in the right solutions by combining customer insight, market awareness, financial rigor, and cross‑functional alignment. A key competency of this role will be to embrace our AI‑Driven Development Lifecycle (AI‑DLC) to transform how we build software. This concept combines human expertise with AI to accelerate discovery, design, and delivery. Product Managers and Product Owners play a central role by using AI tools to rapidly develop insights, shape requirements, then collaborate closely with Engineering to bring innovative solutions to market with greater speed and precision. This role oversees the strategic evolution of our web content management platforms, as well as the shared suite of communication tools, including Email Marketing, Text Messaging, Campaigns, and Member Notifications. The Product Manager plays a critical role in assessing, guiding, and aligning our online technology stacks, ensuring platform decisions improve scalability, client experience, and long‑term business outcomes.

Requirements

• AI‑Driven Development Lifecycle (AI‑DLC) understanding
• Ability to combine human expertise with AI
• Use AI tools to rapidly develop insights and shape requirements
• Collaborate closely with Engineering
• Assess, guide, and align online technology stacks
• Improve scalability, client experience, and long‑term business outcomes

Responsibilities

• Understand customer segments, usage patterns, and workflows across web content management and member communications
• Identify unmet needs related to content creation, publishing, audience targeting, campaign execution, and engagement
• Monitor industry trends in content management systems, digital marketing, and member communications
• Validate opportunities with customers, internal stakeholders, and delivery teams
• Support pricing, packaging, and monetization strategies for content management and communication capabilities
• Build business cases and support ROI‑based prioritization of initiatives
• Track adoption, engagement, retention, and revenue contribution across content and communications features
• Define clear product outcomes and success metrics for content management and communication tools
• Establish priorities based on customer value, operational efficiency, and revenue impact
• Balance client experience improvements with platform sustainability and scale
• Guide trade‑offs between short‑term feature delivery and long‑term platform alignment
• Ensure ClubHouse Online and MembersFirst roadmap decisions are grounded in strategic assessment rather than historical assumptions
• Align stakeholders on priorities, sequencing, and investment decisions
• Partner with UX, Engineering, Marketing, and Operations to shape the right solutions
• Provide clarity on product direction, priorities, and desired outcomes
• Align platform and delivery teams across ClubHouse Online and MembersFirst where capabilities overlap or converge
• Support go‑to‑market planning, internal enablement, and adoption readiness
• Communicate timelines, outcomes, and trade‑offs clearly to leadership and cross‑functional partners
• Monitor product performance, customer feedback, and operational metrics
• Identify opportunities to improve usability, efficiency, and content or campaign effectiveness
• Drive iterative improvements that increase adoption, engagement, and retention
• Use data and customer insight to continuously refine priorities and success measures
• Ensure learnings from releases inform future strategy and investment decisions

Benefits

• Internal growth focus
• Promote from within
• Professional development initiatives
• Customer Service Excellence Celebration Weeks
• Departmental Outings
• Company Holiday Parties
• Private On-Site Staff Fitness Facility
• Beach Volleyball Courts
• Staff Fitness Challenges

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed