Product Manager (Agriculture & Trades)

Realityworks•Eau Claire, WI

24d•Hybrid

About The Position

Realityworks is seeking a Product Manager to lead the vision, development, and lifecycle of innovative educational products for Career and Technical Education (CTE) programs in Agriculture and Trades. This role involves translating educator insights and market needs into high-impact solutions, working cross-functionally to bring engaging, standards-aligned products to life. The Product Manager will directly support workforce readiness and student success in the classroom and beyond.

Requirements

Bachelor’s degree in Education, Business, Agriculture, Trades, or a related field, or equivalent combination of education and relevant work experience.
3+ years of experience in product management or a related role, preferably in education or career and technical education fields.
Knowledge of CTE programs and workforce development needs.
Excellent communication, project management, and analytical skills.

Nice To Haves

Experience or background in trades, agriculture, construction, manufacturing, welding, or related technical fields.
Experience working cross-functionally with engineering, marketing, sales, or education teams.
Experience developing or managing educational products, curriculum, or instructional tools.
Familiarity with industry certifications or safety standards relevant to CTE programs.

Responsibilities

Defines and executes product vision, strategy, and roadmap for assigned trades and agriculture product portfolios.
Leads the Agriculture and Trades pathway product line within CTE, driving new product innovation, managing and optimizing the existing product portfolio, and ensuring product success for both internal and external stakeholders.
Conducts market research to identify industry trends, standards, certifications, and emerging technologies within CTE, workforce development, and Agriculture and Trades education.
Incorporates experiential learning approaches and relevant technologies to enhance instructional effectiveness.
Ensures products align with industry certifications, safety requirements, and workforce readiness standards.
Engages educators, administrators, and industry partners to gather insights and validate product concepts.
Analyzes competitive landscape and identify opportunities for differentiation and innovation.
Collaborates with engineering, design, and education teams to develop hands-on learning tools, curriculum, and supporting resources.
Ensures products meet quality, usability, durability, safety, budget, and performance expectations.
Manages project timelines, priorities, and resources to support successful product development launches.
Partners with marketing to support go-to-market strategy, positioning, and messaging.
Supports sales teams through product training, content development, and technical expertise.
Monitors product performance, adoption, and customer feedback throughout the product lifecycle.
Drives continuous improvement initiatives and manages product updates and enhancements.
Leads product lifecycle decisions, including maintenance, iteration, and end-of-life planning.
Performs other additional duties as assigned or required.

Benefits

Employee Stock Ownership Plan (ESOP): 100% company-funded and designed to grow in value as we succeed together
Health, Dental, and Life Insurance: Comprehensive coverage to support your well-being
401(k) Retirement Plan: With company match up to 6%
Generous Paid Time Off: Over 20 days annually, plus 10 paid holidays
Wellness Incentives: Gym reimbursement and healthy living rewards
Family-Friendly Benefits: Paid maternity, paternity, and adoption leave
Flexible Spending Accounts: Including dependent care coverage
Disability Coverage: Long-term and short-term
Education Support: Tuition assistance for continued learning
Community Engagement: Paid volunteer time and donation matching