Product Manager, Advertising Capture and Enrichment

MediaRadar

24d•Remote

About The Position

MediaRadar is seeking a Product Manager to oversee the capture quality and scalability of its creative pipeline, a crucial data stream for business intelligence. This role focuses on specific, critical workflows including in-house creative capture systems, third-party vendor relationships for expanded coverage across TV, Digital, and Print, and TV scheduling and program guide infrastructure. The Product Manager will collaborate with operations, ML/AI engineering, data engineering, and commercial teams to enhance automation, improve capture quality, and reduce manual processes. The primary goal is to ensure clients receive complete, accurate, and well-categorized ad coverage across channels without a proportional increase in headcount. The role requires developing strong AI/ML product management skills, understanding model behavior, contributing to feedback loop design, and addressing data quality as a product challenge.

Requirements

1-10 years of product management, technical program management, or closely related experience at a data-centric or technology company.
Ability to write clear, detailed, technically grounded requirements (user stories and specs) that engineering teams can act on without follow-up meetings.
Analytical mindset: comfort working with data to find answers, validate assumptions, and investigate problems independently.
Strong written communication skills for collaboration across multiple time zones.
Self-directed and execution-oriented: ability to identify work, prioritize, and drive to completion.

Nice To Haves

Exposure to advertising, media measurement, or data intelligence.
Familiarity with TV data, program guides, or broadcast/streaming workflows.
Hands-on exposure to ML/AI-driven data pipelines (understanding what makes them better).
Experience working with distributed teams across time zones (India, Europe).
Familiarity with tools like Jira, Databricks, or similar data/engineering platforms.

Responsibilities

Own the PM roadmap for ad creative capture across TV, Digital, and Print, focusing on automation and coverage expansion.
Drive vendor management and requirement clarity with third-party data partners, writing detailed, actionable user stories for engineering.
Identify and plan to close gaps in capture coverage, prioritizing high-impact improvements.
Partner with operations teams to align workflows with product improvements and reduce manual effort.
Own the program guide and scheduling data pipeline, ensuring accuracy, timeliness, and integration with downstream enrichment workflows.
Drive the modernization roadmap for scheduling infrastructure in collaboration with engineering.
Maintain a deep understanding of how scheduling data feeds into TV ad attribution and classification.
Own the model quality feedback loop for data streams, understanding confidence scores, surfacing errors, and working with ML engineering to improve model performance.
Contribute to Human-in-the-Loop (HiTL) workflow design for junk detection, deduplication, and classification confidence.
Develop fluency in AI/ML concepts relevant to workflows, including evals, prompt engineering basics, and data quality as a feature.
Act as a cross-functional partner, collaborating with ML engineers, data engineers, content operations, and commercial product leads across multiple time zones.
Manage competing priorities across time zones with clarity and judgment.
Proactively surface insights and risks to stakeholders.