Product Manager, Ad Tech

PatientPoint

9h•$90,000 - $176,000•Hybrid

About The Position

Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide. Join PatientPoint, a leading force in digital health, and help us turn every patient touchpoint into an opportunity for impact. Our mission: to empower better health by delivering timely, behavior-changing content in doctors’ offices across the US. With a rapidly expanding network spanning tens of thousands of physician practices and hundreds of thousands of providers, your work here will directly influence how patients and clinicians make decisions… giving you a chance to drive meaningful outcomes at scale. PatientPoint is seeking a Product Manager to focus on one of our patient engagement product lines. With a focus on product discovery and delivery within a strategically important area of our business, you'll be a driving force behind a cross-functional product team, responsible for solving complex customer problems, creating measurable impact, and helping mature best practices as we build our product-led culture. You’ll operate at a strategic and tactical level – building deep expertise to own the team’s problem space, guiding rapid product discovery that better defines and validates new opportunities and product optimizations, ensuring outcomes are aligned with strategic goals and user needs, and building strong relationships with partners across our business to ensure well informed plans and smooth product iterations and delivery. This is a hands-on role that requires strong product instincts, structured thinking, data literacy, a sense of urgency, ability to lead through change, and a relentless focus on value creation.

Requirements

Bachelor’s degree in Business, Computer Science, Design, Human-Computer Interaction (HCI) or a related field is required.
2-5+ years of experience in product management in digital media and consumer health tech environments.
Demonstrated success leading empowered product teams to meaningful outcomes.
Deep understanding of content serving strategies and algorithms, including machine learning/AI strategies.
Strong discovery skills- experience validating ideas before investing heavily in delivery.
Experience with A/B testing, experimentation frameworks, and hypothesis-driven development.
Strong data literacy and experience leveraging data to influence product decisions
High business acumen and comfort navigating technical tradeoffs with Engineering partners.
Excellent communication and storytelling skills; can align execs, partners and engage teams.
Fluency with modern product tools (Jira, Confluence, Looker, Mixpanel, Figma) and Agile methodologies.

Nice To Haves

MBA or related Masters degree preferred.
Technical proficiency with analytics and management tools such as Salesforce, JIRA, Looker, and SQL.
Experience with interactive patient engagement systems or healthcare communication platforms, and healthcare data.
Strong preference for candidates with a deep understanding of privacy, consent, and regulatory requirements including HIPAA and PHI.
Understanding of healthcare marketing compliance, including pharmaceutical advertising regulations.
Technical proficiency with analytics tools and leveraging SQL for data analysis.

Responsibilities

Own and prioritize the roadmap for your product (a digital experience that delivers educational content and sponsored messaging to patients).
Work with your cross functional team and partners to define and frame customer problems that are worth solving.
Collaborate with your team to help formulate strategy and then translate it into meaningful product bets that align with PatientPoint's mission and OKR's.
Be the expert for a product space. Stay informed of industry trends, emerging technologies, and best practices to ensure PatientPoint remains at the forefront of point of care experiences.
Measure Outcomes, Not Output. Inform how success is defined with meaningful KPIs tied to customer behavior and business value. Help the team interpret performance data, learn quickly, and iterate accordingly.
Drive structured product discovery. Leverage your experience/toolkit of discovery tactics, and your partners in design and engineering, to test, validate and de-risk ideas. Tactics may include user interviews, prototyping, data, or various testing methodologies.
Inform and monitor success metrics for your projects and the outcomes that your roadmap delivers. Create and leverage data and insights to understand what’s happening in your product, how it ties to business value, and to craft compelling rationale for planning and readouts.
Prioritize and effectively manage expectations. Gather input from your team and working group to inform your perspective, and then prioritize aggressively to focus the team’s energy on the most impactful work.
Champion Cross-Functional Collaboration. Work fluidly with stakeholders across Product Marketing, Content, Data, Sales, Legal, and Customer Success. Ensure alignment without losing momentum.
Elevate the Voice of the Customer. Serve as the conduit between the customer and the business. Use empathy, insight, and curiosity to deeply understand user needs and behaviors.