Ad Tech Product – Senior Manager

CVS Health•Island, KY

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary You love to create innovative solutions within the digital media space that will bring together media goal and ad technology with digital identity solutions. You enjoy managing difficult problems and thrive within data driven organizations. Within the CVS Paid Media organization, you will play a critical role in developing our long-term marketing technology and ad technology product vision across all lines of business within CVS Health and will ensure we translate our longer-term strategic visions into a working set of solutions that help us maximize our digital media capabilities. This role will be responsible for management oversight of user identity work, using strategic vision to oversee media tagging and data connectivity platforms to drive value across the marketing department. While this role will work closely with both the CVS media managers and marketing teams, it will also require working cross-functionally with our analytics partners on setting the vision for implementation and our legal and privacy teams on ensuring compliance across all workstreams. You innovate and thrive in an analytical and creative environment where collaboration, client service, and new media development initiatives are leveraged in a data-driven approach to our product & service offerings. The ideal candidate should have direct hands-on experience and expertise with media data, identity solutions, and data science. Experience within the digital marketing industry is a must. Experience within data connectivity platforms, retail advertising, or a media agency is a plus.

Requirements

8+ years of experience in Product Ownership or Ad Technology is required
5+ years of experience with data identity tools (LiveRamp, Acxiom, etc) is required
Expertise working in data connectivity platforms like LiveRamp, Acxiom, or Commerce Signals is required
Expertise in SQL coding or media tagging is required
Experience with Microsoft Tools (Excel, Powerpoint) is required
Fluency with media tags like TradeDesk, Google Floodlight, or Innovid is required

Nice To Haves

2+ years of experience with digital marketing or data science/analytics is preferred
Excellent analytical and problem-solving skills
Strong oral and written communication skills, confident public speaking is a plus
Demonstrated intellectual curiosity and ability to learn quickly
High levels of self-motivation and attention to detail
Ability to multi-task across numerous projects with many moving pieces
Experience within data connectivity platforms, retail advertising, or a media agency is a plus.

Responsibilities

Setting strategic oversight of ad technology product planning and rollout
Single-source owner for data collection, activation strategies, and implementation, including securing cross-functional alignment on project scope, benefits, cost, and timelines
Lead process to identify new opportunities and needs for media activation and measurement and support brainstorming of new Ad Tech & MarTech uses cases
Define, document, and implement business requirements, policies, and processes; Ability to balance short-term value delivery to the business with long-term efficiency and governance
Design, build and maintain a set of processes and products for monitoring different data collection configurations and analytical reporting suites
Lead cross-enterprise with business and technology partners when it comes the collection & enablement of our media data & pseudonymous consumer data
Act as the key liaison between technology and business users on user identity projects via LiveRamp
Provide product ownership over LiveRamp identity tool and provide direction to analytics and media stakeholders on best practices and governance for usage of the tool for audience strategy, first-party targeting, and user identification
Lead exploration and provide recommendations of how LiveRamp can be leveraged to enhance existing technology tools with Innovid, Google, and the TradeDesk
Directly manage the vendor relationship with LiveRamp to ensure proper project prioritization and usage of innovation funds
Provide thought leadership and execution to delivering goals while maintaining privacy compliance
Provide leadership and direction to implementation team regarding upcoming privacy legislation & translate those into proactive technology and data requirements for all Ad Tech products
Collaborate on data governance around how data is collected across our owned properties to ensure consistency & compliance in the use of said data
Possess the ability to collaborate with multiple cross functional stakeholders including, marketing, analytics, tech, privacy, security & compliance teams
Ongoing Management of Media Tagging Capability
Single-source owner of media tag structure and design on CVS websites (focus on TradeDesk & Google tags)
Maintain a set of processes and products for monitoring different data collection configurations and audience enablement
Set key tagging priorities within a tag management system