Product Manager, Ad Code

Raptive•New York, NY

1d•$150,000 - $180,000

About The Position

Raptive is seeking a Product Manager to join our Ad Code team. The Ad Code Product Manager will help identify and implement incremental revenue opportunities that support our network of more than 6,700 publishers. This role will partner closely with Ad Code Product leadership to turn strategy into execution through product requirements, experiments, delivery plans, and stakeholder updates.

Requirements

3+ years in product management, technical project management, ad technology, digital media, or a related field
Strong ability to turn team and stakeholder needs into clear requirements, tickets, workflows, and next steps
Experience partnering with Engineering teams on technical products, including implementation details, delivery risks, and tradeoffs
Strong written communication skills, especially for ticket writing, stakeholder updates, documentation, and project reporting
Analytical mindset with the ability to use data to understand product performance, evaluate experiments, and inform prioritization
Familiarity with digital advertising, publisher monetization, web technology, or revenue products
Ability to manage multiple workstreams, follow up on open questions, and keep important details organized
Collaborative working style and curiosity to build deeper expertise in ad code, auction dynamics, and revenue optimization

Nice To Haves

Ad technology (Prebid, Header Bidding, Demand Integrations)
Revenue Products (Display Ads, Video Ads, Ad Formats)
Web technology (Browser Capabilities, Core Web Vitals)

Responsibilities

Translate ad code and auction dynamics priorities into clear product requirements, user stories, acceptance criteria, and implementation tickets
Help research and refine ideas that could improve publisher revenue, auction performance, ad delivery, or monetization outcomes
Track Engineering workstreams, clarify open questions, surface blockers, and help keep projects moving toward launch
Prepare concise project updates, rollout notes, status reporting, and post-launch summaries for internal partners
Help define hypotheses, success metrics, rollout plans, monitoring needs, and follow-up analysis for product experiments
Work with Product, Engineering, Revenue, and Data teams to understand problems, surface tradeoffs, and help move solutions forward