The Product Manager develops, implements, and manages product marketing activities to provide optimum sales and profits to the assigned product line. The Product Manager determines short and long-term strategies and tactics for product marketing. Evaluates the effectiveness of programs and concepts. Understanding of product features, benefits, pricing, positioning, design, and advertising. May include: Identify and prioritize business opportunities through Voice of Customer and market share analysis. Develop business cases for the development of new products, including recommending product positioning and pricing strategy to produce the lowest cost products, and attain the highest possible margins and long-term market share. Manage product life cycles by establishing short and long-range visions for products. Develop product specifications to meet the voice of customer needs for markets. Evaluate and escalate risks in projects/products to supervisor and senior management when appropriate. Monitor competitive activities/products and provide continuous gap analysis in products/services. Apply knowledge of regulatory requirements for products. Establish price to market through margin analysis and competitive positions. Provide sales support for product benefits and features internally and externally (Product/Dealer Meetings) Perform additional projects/duties to support ongoing business needs. Nature & Scope: Applies practical knowledge of job area typically obtained through advanced education and work experience Encouraged to seek continuous improvements Performs a range of mainly straightforward assignments Works independently with general supervision Problems faced are difficult but not typically complex
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Job Type
Full-time
Career Level
Mid Level