Product Management Director, Credit Card Customer Engagement Strategy

Wells Fargo•Irving, TX

4d•$185,000 - $300,000•Hybrid

About The Position

Wells Fargo is seeking a Product Management Director to lead Value-driven Customer Engagement for Wells Fargo Branded Credit Card business. In this role, you will have an opportunity to make a significant impact by transforming the strategy, marketing, and product capabilities by defining, developing, and implementing existing customer engagement strategies and capabilities. Learn more about the career areas and business divisions at wellsfargojobs.com. In this role, you will: Define and execute the existing card customers engagement strategy and roadmap focused on maximizing customer lifetime value, retention, and portfolio profitability Define and execute value-driven offer strategies for existing customers, optimizing engagement, spend behavior, and portfolio performance Drive the evolution of a data driven decisioning and profitability frameworks for targeting and offer optimization for existing customers Drive test-and-learn frameworks and experimentation to continuously improve engagement strategies using data, analytics, and customer insights Establish robust measurement frameworks to quantify engagement uplift, usage growth, and long-term customer value, linking initiatives to financial outcomes Partner across Credit, Marketing, Risk, Finance, Tech, and Operations to deliver coordinated, customer-centric strategies Be responsible for ensuring all key regulatory and business requirements are met effectively for all implemented ideas Interface with external agencies, regulatory bodies as needed Collaborate with and influence all levels of professionals including senior leadership to predict current and future needs and achieve consistent application of definitions, measurement, and interpretation Lead a team of direct reports as well as cross-functional resources Develop and guide a culture of talent development to meet business objectives and strategy

Requirements

10+ years of Product Management or leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of management or leadership experience

Nice To Haves

Credit Card industry experience, preferably at multiple leading credit card issuers
Experience in credit card lending roles, with strong background in profitability-driven decisioning across data-driven performance marketing, customer engagement, offer optimization, credit risk, and profitability maximization frameworks
Proven experience owning existing customer engagement and retention strategies within credit cards, with accountability for defining and executing value-driven offer strategies (e.g., retention, spend, and balance growth initiatives)
Experience applying a credit/lending mindset (APR offers, attrition, balances, portfolio impact)
Experience in roles leading launches or implementation of new products or capabilities, or integrations/transformations of technology platforms
Experience in data science or analytics roles involving projects with data infrastructure (data, platforms, models, monitoring tools)
Experience in multiple credit card segments (consumer across full risk spectrum, small business, commercial, partnerships/co-brands)
Strong understanding and application of risk and regulatory considerations within credit card portfolios
Expertise in credit, product, and marketing data and analysis, with the ability to translate insights into business decisions
Demonstrated ability to partner across marketing, credit/risk, and finance to align strategies with portfolio and P&L objectives
Outstanding problem solving and decision-making skills based on analysis, rigorous logic, market and consumer dynamics, and operational assessments
Strong conceptual thinking and ability to drive clarity in ambiguity while dealing with credit and operational problems
Demonstrated excellence in verbal and written communication, influencing senior leaders through concise, data‑driven presentations and clear strategic storytelling
Demonstrated success leading and developing high-performing teams

Responsibilities

Define and execute the existing card customers engagement strategy and roadmap focused on maximizing customer lifetime value, retention, and portfolio profitability
Define and execute value-driven offer strategies for existing customers, optimizing engagement, spend behavior, and portfolio performance
Drive the evolution of a data driven decisioning and profitability frameworks for targeting and offer optimization for existing customers
Drive test-and-learn frameworks and experimentation to continuously improve engagement strategies using data, analytics, and customer insights
Establish robust measurement frameworks to quantify engagement uplift, usage growth, and long-term customer value, linking initiatives to financial outcomes
Partner across Credit, Marketing, Risk, Finance, Tech, and Operations to deliver coordinated, customer-centric strategies
Be responsible for ensuring all key regulatory and business requirements are met effectively for all implemented ideas
Interface with external agencies, regulatory bodies as needed
Collaborate with and influence all levels of professionals including senior leadership to predict current and future needs and achieve consistent application of definitions, measurement, and interpretation
Lead a team of direct reports as well as cross-functional resources
Develop and guide a culture of talent development to meet business objectives and strategy